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Manager, Digital Marketing Travel Retail

Country : USA USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

The Integrated Marketing team of the Travel Retail Worldwide Group is looking for a Digital Marketing Manager to support the Director on the development, production, implementation, and measurement of key digital and social campaigns. The role covers multiple brands and works with both Regional and Global digital teams, as well as external vendors and agencies.

Support the Director and team . Responsibilities include agency briefing, asset collection, creative review and feedback, regional coordination, user testing and QA, and performance tracking.
  • Help manage and build strong relationships with internal stakeholders
  • Collect and analyze campaign results during and post-launch to drive continuous improvement
  • Track budget for all initiatives, including estimates, purchase orders (PO's), and invoices
  • Stay abreast of key digital and social trends, best practices, industry standards, and latest technologies that could be applicable to Travel Retail
  • Profile

    Qualifications

    • Bachelor's degree

    • 5+ years of related experience

    • Must be able to work with cross-functional teams and different personalities

    • Results-driven attitude with an entrepreneurial spirit and a professional demeanor

    • Strong project management skills

    • Able to manage many details with ease and accuracy

    • Ability to prioritize, manage and drive multiple projects

    • Aptitude and interest in high-tech, social and digital trends

    • Proficiency with Microsoft Word, Excel, and PowerPoint

    • Experience with Digital Marketing and Social Media Marketing a must

    • Familiarity with Photoshop and graphic design a plus

    • Experience with Chinese social platforms (WeChat, Weibo, etc.)

    • Mandarin Chinese proficiency preferred


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