New York, US
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Manager, DTC Sales Strategy

Country : USA USA

State : New York

Town : New York

Category : Production - Quality

Contract type : Permanent

Availability : Full time

Company presentation

We're Coty, a global leader in beauty. We're World #1 in Fragrance, World #2 in
Professional Hair Care and World #3 in Colour Cosmetics. Our iconic portfolio of more than 77 brands are sold in over 150 countries around the world. We believe in beauty with a purpose and brands that inspire, no matter where they are in the world.

Job description

The DTC Sales Strategy Manager will:
- Lead data analytics and insights modelling for Global DTC Ecommerce team
- Advance analytics and insights for Global Ecommerce teams, inclusive of trend analyses, investigative reporting, predictive intelligence, advanced forecasting, statistical what-if analyses, and scenarios planning
- Provide daily, weekly & monthly business reporting and insights generation
- Forward, strategic thinker who is passionate about illustrating business opportunities through dataReports to:
- Director, Global DTC Ecommerce Strategy & Operations based in New York CityGrade level:
- 7 (Sr. Manager)Salary Range:
- As per gridJob Location Options:
- New York, NYExpected Travel:
- Primarily US-based travel in year 1
- 1-4 times Globally per fiscal year
- Work independently as the key day to day resource for all DTC analytic needs
- Analyze consumer behavior, create and maintain key reports, dashboards and analyses utilizing web analytics tools
- Lead daily, weekly and monthly reporting for Regional DTC Teams
- Extract actionable insights through analyses of customer data. Translate analytical findings into concise and easily consumable outputs to support data driven decision making
- Partner with DTC leadership to develop Ecommerce data strategy, analytics operational framework, business metrics & dashboards to track the success of strategic initiatives and financial performance
- Help design and evaluate test & learns, setting clear hypotheses and success metrics, as well as using the right statistical methods for analyses
- Investigate changes in traffic/sessions, engagement, emails, retention and click through and assist in identifying root causes
- Perform primary and secondary research on competitive landscape across the beauty Industry and digital competencies
- Strive to support team excellence by documentation processes and evangelizing new approaches
- Maximize business & consumer value for the Kylie and Kim brands
Manager, DTC Sales Strategy
COTY, New York, New York


- +6 years of experience working as an analytical role, either in consulting, analytics, strategy, business development or a related field
- Strong excel skills, inclusive of advanced modelling and what-if scenarios
- Proficiency with PowerBI or other data visualization tools required
- Experience in data mining and statistical packages such as R/Python preferred
- 3-5 years of experience working in a direct to consumer business preferred
- Experience in Adobe platform is highly desired
- Strong communication and data visualization skills i.e., translating complex concepts into layman's terms and influence both peers and senior leadership
- Highly organized and detail oriented
- Understanding of Ecommerce, Supply Chain and Consumer Goods metrics
- Ability to quickly understand new technologies
- Ability to summarize key findings into clear, actionable recommendations
- Exceptional time management skills and an impeccable eye for detail
- Intellectually curious about the Beauty Industry, Digital Trends and Continual Process Improvement
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