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Manager, E-Commerce Analytics

Country : USA USA

Region : California

County : Los Angeles County

Town : Los Angeles

Category : Sales

Contract type : Permanent

Availability : Full time

Company presentation

About Us
Centric Brands is a leading lifestyle brand collective that designs, sources, markets and sells high quality products in multiple segments, including women's, men's and kid's apparel, accessories, entertainment and beauty. Centric Brands is focused on our customers and our brands that will drive the company's future growth. We are defined by innovation as we seize new opportunities and thrive in an environment informed by creativity and thinking that is both analytical and outside the box. Centric Brands reflects a team built on respect, for others and for the hard work it takes to achieve our goals and build our bright future together.
eCommerce
At Centric Brands, non-stop innovation drives our success every day. Our e-comm team works to develop and implement a full range of eCommerce growth strategies across the Centric Brands platform, from owned and branded eCommerce sites like Joe's, Hudson, Robert Graham and Herve Leger, to major retail names such as Amazon. You'll be part of a team challenged to build a robust eCommerce presence and achieve long-term growth goals for one of the world's premier lifestyle brand collectives.

Job description

Specific Responsibilities Would Include

Position Summary

The Ecommerce Analytics Manager will extract, clean, and manipulate data for use in building visualizations, reports, and analyses. The Ecommerce Analytics Manager will monitor and provide recommendations to optimize sales performance on digital marketing channels, identify opportunities and risks for brand and business growth, and produce and present executive reports that drive high-level decision-making. An additional focus of this role will be defining and building customer funnels as well as segmenting website traffic to understand user behavior and enhance customer experience as well as boost conversion rates across ecommerce platforms. The ideal candidate is results-oriented, with a demonstrated history of extracting actionable insights from large data sets. They are entrepreneurial and strategic, a proactive collaborator with strong analytical and problem-solving skills, who can partner with many cross-functional teams across the business.

Essential Duties and Responsibilities

  • Capture e-commerce KPIs (traffic, pages, conversion, etc.) and analyze trends over time. Perform deep-dive analyses into specific KPIs to understand the underlying key drivers of each.
  • Design and manage daily, weekly, monthly reporting dashboards to track performance against KPIs.
  • Collaborate with Marketing, Merchandising, and Operations and provide data-driven recommendations to optimize site merchandising and improve online marketing efforts.
  • Segment website traffic to understand / optimize user experience and conversion rates based on channel, device, visit frequency, demographics, etc.
  • Collaborate on data and reporting requirements to guide development of data environment that enables analytics and reporting of digital customer journey, engagement and value.
  • Identify and define business problems and issues, and develop strategic, analytical, and financial frameworks to conduct analyses.
  • Review test hypotheses in A/B testing. Develop comprehensive test plans and success metrics. Calculate the final test results and provide deep dive analysis of test results.
  • Ensure consistency and reliability in data, metrics, analytics and interpretation of insights. Troubleshoot any issues related to website data collection / tracking.
  • Synthesize insights from different brands by performing deep dives into customer behaviors.
  • Create and maintain analytics roadmap.
  • Leverage sales data and strong understanding of the digital customer and business model to inform seasonal strategies and business reviews.
  • Monitor product sales, inventory levels, and return rates to inform future catalog planning and replenishment.
  • Provide insight into business and industry trends and identify opportunity/risk areas.
  • Assist upper management with ad hoc queries and provide support across ecommerce analytics and data visualization.
  • Develop an understanding and/or have knowledge of SEO best practices and its impact on traffic and other metrics.

Profile

Our Best Fit Candidate Would Have

Competencies

  • Advanced Excel experience required including Pivot Tables, VLOOKUPs and Charting.
  • Ability to write SQL and pull data for analysis.
  • Experience with Shopify, Google Analytics or similar Web Analytics and attribution tools.
  • Technical knowledge including html, tag management, basic front-end code.
  • Proven understanding of application test cycles, best practices, tools, and techniques.
  • Ability to work efficiently in a fast-paced environment.
  • Ability to prioritize work to adhere to project timelines; adapts easily to changing environments and business needs.
  • Organized, detail oriented and the ability to transform concepts into actionable plans.
  • Ability to effectively communicate with both business and technical teams.
  • Strong written and oral communication skills required.
Education and Experience

  • Bachelor's degree required in Business, Economics/Finance, Engineering, Statistics, Computer Science or related field. Master's a plus.
  • 4+ years of relevant experience in data analysis, reporting, modeling or similar work.
  • 3+ years ecommerce experience (retail and/or apparel a plus).
  • 2+ years of relevant QA technical experience.
In return, we provide an industry-competitive salary, along with a comprehensive benefits plan (medical, dental, vision) that includes a matching 401 (k), Summer Fridays, generous PTO, merchandise discounts, excellent career development opportunities, and a work environment that reflects our industry leadership. Our social impact program, Centric Cares, focuses on volunteerism to make a difference in communities we live and work in and our D&I committee is shaping the future of diversity, equity and inclusion at Centric Brands though workshops, resources and inspiring conversation.

Salary Range: $74,900 - $93,600

At Centric Brands, we believe our people are our greatest asset, and we seek to structure competitive compensation offers to ensure that we are able to attract and retain the best talent. Our job postings include an annual base salary range at the time of employment. The stated base salary range represents our good faith estimate as to what candidates are likely to expect, and we tailor our offers within the range based on several factors, including the selected candidate's educational and professional experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the selection process. Base salary is a part of a total compensation package, which, depending on the position, may also include commission earnings, annual bonus and other Centric Brands sponsored benefit programs.

Be part of our growing community by getting involved with groups, teams and initiatives like Be Green, Be Giving, and Be Celebrated.

Centric Brands is an Equal Opportunity Employer

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#LI-JE1

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