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Manager, Email Marketing

Country : USA USA

State : California

County : San Francisco County

Town : San Francisco

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

Banana Republic was founded with an explorer’s spirit and a desire to venture to new places, beyond the boundaries of the everyday. Our clothing is designed for a life with no boundaries.

We travel near and far in search of the finest materials and fabric innovations to infuse style with substance, because we believe that what you wear should open a world of possibilities. And the people that make up Banana Republic share the same qualities as our brand: curious, connected, undaunted by boundaries. Sound like you? Join us for the adventure of what’s next.

Job description

About the RoleThe Email Marketing Manager is responsible for the strategic management and flawless execution of a key marketing channel that engages our customers every day. They are customer experts, translating business needs into marketing strategy across file health, segmentation and optimization. This role supports the Director of Commercial Planning and Brand Media in driving growth at BR Factory and is supported by the Email Marketing Associate. Email expertise, strategic thinking and strong communication are key to success in this role.What You'll DoWhat You'll Do
- Be the email channel expert, communicating strategy and learnings across all levels of the organization, advocating for new ideas that drive growth and leading key initiatives in which email plays a crucial role (Friends & Family, StyleCash, Last Day to Order, Weekend Steals/One-Day Steals).
- Collaborate across marketing, creative and production to drive strong results in the email channel, supporting promotional, seasonal, channel and loyalty in a customer-first way.
- Partner cross-functionally with inventory management, merchandise and company planning to incorporate business needs into email and commercial plan strategy, leading key meetings such as Operating Committee.
- Assist in commercial plan strategy and execution across both pre-season and in-season planning, identifying new opportunities based on recent performance trends, competitive landscape and sister brand learning.
- Develop and execute strategy to fuel healthy growth of the email file through acquisition and retention efforts across channels and customer lifecycle/triggered programs.
- Works collaboratively with creative designers to connect the dots between strategic intent and creative execution, partnering to evolve and elevate our brand representation.
- Lead analysis of email channel, connecting the dots across segmentation strategy, promotion and editorial content and creative to clearly articulate insights and go-forward actions.
- Ensure flawless execution in a quickly moving environment, embracing a fast pace of change.
- Stay in the forefront of email marketing research and strategies, developing testing roadmap to continue pushing the boundaries of what's possible to further optimize performance.
- Interface with email technology vendor/partners to adapt products and solutions to improve email program performance.
- Proactively identify areas of opportunity for email to drive stronger performance and better support brand and financial goals.Who You AreWho You Are
- 5+ years experience in email marketing
- In-depth knowledge of email marketing and best practices, including developing automated and lifecycle program
- Expertise partnering with creative teams to deliver elevated marketing content
- Experience with segmentation strategies and campaign management system
- Ability to juggle multiple, competing, high priority projects - identifying creative solutions
- Strong analytical thinking, written, verbal and presentation skills, able to synthesize complex information into crucial findings and articulate learnings across the organization.
- Organized and proactive with strong attention to detail
- Strong interpersonal relationship building skills
- Bachelor's degree
- Management experience highly desired
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