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Manager, Global Marketing Analyst

Country : USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

POSITION SUMMARY: This position will provide global analytical support leveraging quantitative and qualitative data to help MAC understand its business from a consumer's growth, development, and retention perspective. Additionally, the position will also provide brand-wide insight for marketing decisions that increase sales, market share and profitability by interpreting data and connecting the dots between sources of insight. PRINCIPAL ACCOUNTABILITIES:
- Provide consumer insight / analytical support to consumer and product marketing teams and other internal teams by leveraging global customer database to understand multi-channel purchase behavior; evaluating marketing programs to identify opportunities and contact strategies that drive sales - including customer cultivation, retention and migration, repeat purchase analysis, reactivation opportunities and loyalty.
- Interpret brand-wide data from different sources to create key consumer insights.
- Partner with cross-functional teams to analyze multiple channel data disciplines and deliver insights that drive business growth.
- Coordinate and lead consumer marketing metrics meetings reviewing key customer metrics and trends (loyalty, PRO, consumer behavior and transactions, offline and online).
- Create and distribute monthly, quarterly and yearly consumer reports and campaign reports.
- Conduct reporting and analysis as needed for business and marketing inputs for Consumer, PRO and select retailers.
- Prepare and present analysis and reporting to business departments and management.
- Assist with regional customer database management including relationship with service bureau and analytics company, reporting and analytics, database maintenance and system enhancements, third party data flow processes, and quality control.
- Collaborate with consumer marketing, product marketing and MAC online teams on global integrated multi-channel strategy, segmentation, testing and analysis.
- Manage, review and validate data with database vendors and CMS tools and oversee file transfers between stores and 3rd party vendors.
- Partner with social media team to assist in analyzing impact of all New Media programs on core business metrics (e.g., online conversations, tonal sentiment, viral impact, search visibility, views, reach, registrations, product info, etc.).
- Compile global CRM analysis by market, review, QA, and synthesize analytical findings and provide recommendations that drive business results.
- Support marketing team in extending programs to global markets; provide education and guidance to ensure development, execution, methodology and measurement of programs are consistent with brand strategy.
- Partner with the Consumer Insights team to including both qualitative and quantitative data in key customer insights.
- Collaborate with external partners and vendors on analysis, data extracts and transfers, validations, analysis and insights.
- Provide ad hoc analysis, competitive information, presentations, status reports and meeting recaps when necessary.
- Develop brand, channel, campaign and customer benchmarks comparing against company wide and industry.
- Ensure all work and analysis is thoroughly validated to be accurate and up to date.
- Ensure all work and procedures follow the most up to date company code of conduct and data management principles.

Profile

POSITION REQUIREMENTS: 5 years related experience College/University degree required Strong analytical skills and experience with analytics and reporting tools for all channels Ability to work independently in a fast-paced environment with strong creative focus Must be an excellent team player; possessing the ability to build, foster and nurture strong relationships with crossfunctional MAC and corporate teams Strong problem-solving skills and ability to easily adapt to change Strong attention to detail, analytical thinking, and business acumen required Exceptional communication and presentation skills (oral and written) Ability to adjust analytical findings and insights for varying audiences Demonstrates ownership of programs; embracing both big picture objectives and follow-thru on details Retail industry and international experience preferred Should demonstrate a passion for the make-up business and supporting teams with insights
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