Culver City, California, US
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Manager, Global Product Marketing - Smashbox

Country : USA USA

State : California

County : Los Angeles County

Town : Culver City

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

About Us The Estée Lauder Companies are the global leader in prestige beauty - delighting consumers with transformative products and experiences, inspiring them to express their individual beauty. Smashbox Everyone has a story. Ours is original and authentic and sets us apart from every other beauty brand. We're proud of our story, and this is how we tell it: We live for lipstick. We get excited about primers. (No, seriously, we do.) But mostly, we love sharing our makeup secrets with you. Why? Because creativity and collaboration are at the core of our DNA. We are the only brand born out of a legendary photo studio - Smashbox Studios in Los Angeles - where major photographers, celebrities and makeup artists converge to create iconic images every day. About the Job Support the management, development and implementation of product portfolio, innovation pipeline and product marketing strategy by category and subcategory to enhance brand story and drive growth and market share gains in priority channels and regions About Your Responsibilities Innovate products and concepts that create new business opportunities Manage innovative product development and pipeline strategy to support of brand's strategic direction, including focus in fast-growing categories and subcategories, hero products, and brand-building channels Carry out white space opportunities based on findings from consumer insights, social listening, CRM data and transposition from other industries Assist in development of 3 year innovation strategy and 18 month detailed calendar including innovative and trendsetting market strategies, and product concepts Prepare Product concepts in partnership with cross-functional teams including Product Development, Creative and Packaging. Present to & gain buy in from senior leadership. Input into Creative Ideation briefs in partnership with Consumer Marketing and socialize with senior leadership Product strategy that drives business and reinforces brand equity Lead execution of product marketing strategy including product architecture, product launch process and promotion of hero skus & franchises Compile analysis and deliver quarterly reports to team and brand leadership Make recommendations to seize market based on analysis Drive mid-program shifts based on analysis as necessary Manage ad hoc business analysis requests as needed Launch plans that incorporate 360 elements Lead execution of launch strategies within designated budget and COG targets Implement internal and external sourcing solutions for new products and existing businesses Supervise claims testing of insight-based consumer concepts with external partners Manage strong partnerships with cross-functional teams to develop launch strategies go-to-market strategies focused on the consumer journey to include mobile first, social first, and video first mindset Champion, drive, and build emerging marketing trends and technology capabilities to meet customers where they are Nurture an environment that rewards the exploration and implementation of new marketing technologies to enhance the customer experience and drive brand engagement in new and innovative ways Remain relentlessly up-to-date on emerging and future trends across all relevant industries to identify and grow business opportunities Manage implementation of creative technology solutions for the brand that increase efficiency, reduce spend and increase marketing reach Finance and Budget Management Manage and allocate cost of goods based on category averages and strategic planning Leverage key insights gleaned from a refined analytics practice to inform decisions Manage analytics usage throughout the function accomplish strategic goals Leverage data to inform decision-making for strategy development and adjustments as necessary Q


Qualifications: Product-obsessed Curative lens on what is innovative Capable of synthesizing data to drive business decisions Forward-looking, strategic thinker Trend-hunting mindset Experiences You Have End-to-end beauty product launches Innovation ideation and product development Global strategic marketing plans for products and categories Product brief development How You Will be Successful Strategic agility Financial fluency Disruptive mindset Insights driven Consumer-first Change champion
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