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Manager, Global Skincare Product Marketing

Country : USA USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

About Us
The Estée Lauder Companies is the global leader in prestige beauty - delighting consumers with transformative products and experiences, inspiring them to express their individual beauty.
Estée Lauder is the flagship brand of The Estée Lauder Companies Inc. Founded by Estée Lauder, the world's first female entrepreneur, the brand today continues her legacy of creating the most innovative, sophisticated, high-performance skin care and makeup products and iconic fragrances - all infused with a deep understanding of women's needs and desires. Today Estée Lauder engages with women in over 150 countries around the world and at a variety of touch points, in stores and online. And each of these relationships consistently reflects Estée's powerful and authentic woman-to-woman point of view.

Job description

About the Job
The Manager of Global Skincare Product Marketing will report into the Product Marketing Director (?), helping to manage and develop all aspects of the marketing and business plans for the Moisturizer and Cleanser franchises. The Manager will assist in all aspects of program development from concepting to new product development to support plan creation. The role entails close partnership with cross-functional teams to drive programs to completion.

Responsible for financial, forecasting and pricing analysis

  • Work with Finance to accurately project and maintain cost of goods from target costs to final costs for all new SKUs, saleable and non-saleable
  • Work with the Global Business Planning Group to compile sales forecasts for all of the Moisturizer and Cleanser franchise launches.
  • Work with the Global Pricing Group to conduct pricing analysis related to all of the Moisturizer products
Drive competitive and market-level analysis

  • Collect and analyze sales trends, category shifts, COG changes, market intelligence and competition
  • Compile analysis and deliver reports to team and brand leadership
  • Make recommendations to increase market share based on analysis
  • Support in managing ad hoc business analysis requests as needed
  • Compile launch post-mortems
  • Create competitive launch recaps for the key competitive moisturizer launches within the hero franchise competitive set
Serve as liaison to the regional and market-level teams

  • Cultivate close collaborative relationships with Regions to meet both regional and global brand needs
  • Liaise regularly with regional marketing teams to ensure programs meet regional and market needs
  • Manage daily requests from regional marketing teams
Support the Marketing Director and the Consumer Marketing and Creative teams in developing 360-degree support plans

  • Support in developing the 360-degree launch support plans and storytelling campaigns focused on the consumer journey that is digital, mobile and social first
  • Assists in the development of creative briefs for all programs and launches
  • Assists in the development of the product and campaign copy
  • Remain relentlessly up-to-date on emerging and future trends across all relevant industries
Job: Marketing

Primary Location: US-NY-New York

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 2213312

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected]

Profile

Qualifications

About You
  • Focus on attention to detail

  • Curative lens on what is innovative

  • Capable of synthesizing data to drive business decisions

  • Forward-looking thinker

  • Trend-hunting mindset

  • Highly collaborative


Qualifications You Have
  • Position requires 4+ years of related work experience

  • College degree required

  • Should be a self-starter with a keen ability to work on multiple projects

  • Must be highly detail oriented, proactive, strong follow through and ability to multi task

  • Demonstrates ownership of programs; embracing both big picture objectives

  • Must possess excellent communication, analytical, creative and computer skills

  • Must be flexible and determined; possessing the ability to handle a multitude of projects

  • Must be an excellent team player; possessing the ability to build, foster and nurture strong relationships and gain the respect of members of the cross-functional and affiliate teams

  • Appreciation for a fast-paced, deadline driven environment

  • Must have the potential to assume increased responsibility


How You Will be Successful
  • Detail Oriented

  • Team Player

  • Strong project management skills

  • Strategic agility

  • Financial fluency


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