New York, US
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Manager, Influencer Marketing Marc Jacobs, Tiffany & co, Kkw

Country : USA USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

We're looking for a motivated Global Influencer Marketing Manager who will work on US based global beauty brands. In this role you will report to a Senior Manager and support with the development and execution of the influencer marketing and PR strategies, with a strong focus on digital and social communications to drive brand awareness and visibility. The Manager will also help lead local implementation of strategies, working closely with the markets to leverage traditional and digital media, in addition consumer facing activations to inspire connections and engagement between the brands and their target audiences. The ideal candidate is at the forefront of public relations and influencer marketing trends and has a creative and innovative approach that can elevate traditional programming with experimental forward thinking. Additionally, the candidate should be well-versed in existing and emerging social media platforms, knowledgeable on up and coming influencers and media outlets, and can act as a resource to the team with fresh and original ideas. The position requires strong administrative and communications skills, an aptitude for multi-tasking, and a team-player with a positive attitude who can effectively work across internal functions and external partners.
Your key areas of responsibility will be the following:
- Manage, develop, and execute gloabl IM / PR strategies to maximize gloabl influencer content, press coverage, digital visibility, and positive consumer engagement
- Provide comprehensive global communications for local markets guidance & implementation, including:
- Influencer and PR event templates
- Influencer partnership and seeding guidelines
- Editorial Press Tools/Collaterals
- Calendars/Local Activation Timelines
- PA / Interview templates
- Consumer / Retail Activations
- Execute and support event preparation for both global and local activations with unique points of difference leveraging campaign talent, influencers, and media partnership for in-person, virtual, and phygital activations
- Develop original and out of the box programming and social engagement strategies that connects with consumers online and offline
- Lead Global Influencer Programming, identifying up and coming talent, and opportunities to extend storytelling through innovative activations
- Manage and coordinate talent press days, interviews, personal appearances, and photo shoots
- Participate and attend cross functional meetings working closely ensure a 360 degree partnership across business objectives
- Foster & maintain good relationships and partnerships with licensor and external vendors
- Maintain interaction and communication with Local IM Teams
- Support their PR/IM plan, events & influencers partnership programs
- Obtain regular information on local initiatives
- Gain alignment on programming with licensor motherhouse
- Oversee day-to-day budget management and supplier payments
- Track, analyze, and monitor monthly print press, digital & influencers coverage results, identifying key insights to optimize brand strategy
Manager, Global Influencer Marketing
COTY is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, and skin and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY's products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com.
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected] We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities,
experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
English - Please click on this link to review the Notification of Equal Opportunity Rights poster
Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo


- Bachelor's degree
- 6+ years of relevant beauty IM / PR experience
- Excellent communication and interpersonal skills
- Able to communicate across the organization at all levels
- Strong planning and organizational skills with a sense of priority and attention to details
- Ability to demonstrate tact and discretion in preparing, disclosing and handling information of a confidential nature
- Demonstrate out-of-the-box thinking in approaching new and innovative ways of executing
- Has an enthusiasm to proactively present learnings and suggest new ideas
- Excellent time management skills and the ability to adapt well to change and multi-task
- Experience working within a global scope
- Hard-working, self-motivated and passionate about the beauty industry
- Maintain a strong understanding of competitor activity and activity within the competitive beauty landscape
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