×
Address
Menomonee Falls, Wisconsin, US
Share
Text size
aA+ aA-
Print
Click here to print

Manager, Kohl’s Card Marketing (Remote)

Country : USA USA

State : Wisconsin

County : Waukesha County

Town : Menomonee Falls

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

Our purpose as a company is to inspire and empower families to lead fulfilled lives–to let our customers know that the things that make their lives better are within their reach. That goes for our associates too. We want you to grow professionally and personally, so we offer empowerment and potential in an environment that makes you feel at home. We’re down to earth, but we’re up for the challenge. We’re friendly, but we’re focused. We work hard, but we have fun. Experience life at Kohl’s.

Job description

BUSINESS IMPACT STATEMENT
Responsible for the strategy, development and overseeing the implementation of enhancements of the Kohl's Card Marketing initiatives.ACCOUNTABILITIES DEVELOPS LOYALTY PROGRAM STRATEGY
- Leads strategy and planning with cross-functional teams for Kohl's Loyalty and Credit marketing initiatives
- Oversee the creation of master program calendar of key events, offers, test campaigns to manage complexity of program touchpoints
- Manage the Loyalty and Credit program journeys, optimizing based on customer insights and performance data, to drive program growth, adoption and engagement.
- Responsible for all Loyalty and Credit program creative and messaging hierarchies
- Continuously understand Customer needs and evaluate industry trends, evolving program offerings through innovation to deliver an exceptional experience and value
- Drives and delivers month end, quarter end and annual hindsight (what worked, what didn't, results) and deliver recommendations for go-forward actionsESTABLISHES AND LEADS PARTNERSHIP WITH STAKEHOLDERS
- Oversees the process for working with Capital one and internal compliance and legal teams to ensure program marketing strategy and approach comply with terms and requirements
- Integrate Loyalty program voice and brand expression within broader Marketing
- Main point of contact for marketing stakeholders, including promotional strategy, planning and execution teams by developing strong and collaborative relationships
- Leads team that drives execution of tests, working with Personalization and/or marketing teams based on priorities defined by program strategy lead
- Drive innovation pipeline, and roadmap prioritization, in close partnership with analytics, insights, and technology teams to advance loyalty offers, features, and experiencesMANAGEMENT OF ASSOCIATES
- Manages direct reports, systems and projects to achieve unit goals in accordance with Kohl's policies and practices
- Prepares and analyze unit plans and reports
- Provides leadership by exhibiting influence and expertise, thus affecting the results of the operating area
- Creates an effective work environment by developing a common vision, setting clear objectives, expecting teamwork, recognizing outstanding performance and maintaining open communications
- Develops staff through coaching, providing performance feedback, providing effective performance assessments and establishing performance and development plans

Profile

- 5+ years of marketing strategy and/or technology experience
- Experience leading an effective team
- Data driven with strong financial acumen
- Ability to quickly establish relationships with key partners
- Highly collaborative
- Strong organizational and presentation skillsPREFERRED
- Masters degree
- Loyalty/CRM experience
- Experience in both marketing strategy AND technology
- Experience with consumer credit regulations, federal and state
Share
Print
Click here to print

Fashion Jobs

Manager, Integrated Marketing

ULTA BEAUTY, INC.
| Permanent | Bolingbrook

Director - Omni-Channel Customer Marketing

ABERCROMBIE AND FITCH CO.
| Permanent | Columbus

Email Marketing Manager

CENTRIC BRANDS
| Permanent | New york

Senior Manager - Marketing

L'OREAL GROUP
| Permanent | El segundo

Website reserved for fashion, luxury and beauty industry professionals.