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Manager, Loyalty & CRM Analytics

Country : USA USA

State : Texas

County : Denton County

Town : Denton

Category : Sales

Contract type : Permanent

Availability : Full time

Company presentation

Sally Beauty Holdings (NYSE: SBH) is the world's largest wholesale and retail distributor of beauty supplies located in Denton Texas. A business built with a purpose to provide our customers with access to high-quality professional beauty products and exceptional customer service.
The Manager, Loyalty & CRM Analytics will lead analytic initiatives focused on loyalty programs, private label credit cards, email & direct mail channel insights, promotional analysis and customer segmentation. This role will partner closely with leaders in CRM, Loyalty, IT, Finance, Merchandising and external analytics vendors.
"At Sally Beauty Holdings, we find beauty in diversity. Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us."

Job description

"At Sally Beauty Holdings, we find beauty in diversity. Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us."
- Lead initiatives related to reporting, analysis and insights for loyalty programs, private label credit cards, email, direct mail, campaign performance, and customer segmentation.
- Build and optimize models (i.e. RFM, cluster) to improve customer communication strategy. Collaborate with CRM and Loyalty teams to build A/B and multi-variate test plans.
- Manage intake, execution and delivery of analytics projects. Ensure on-time execution and clear communication of results and recommendations.
- Conduct deep dive analysis on customer transactional and behavioral data to identify key insights that drive business value.
- Drive efficiency in analysis and insights gathering through new tools, approaches and processes. Collaborate with IT to automate reporting and improve analytics tools.
- Manage customer data projects and analytics vendor relationships.
- Identify gaps in data sources, hygiene and data collection. Partner with IT to ensure confidence in data accuracy.

Profile

- 5+ years total professional work experience. 3+ years of experience in analytics with an emphasis in CRM, loyalty, web, mobile, social and digital marketing
- Bachelor's degree in quantitative discipline such as statistics, engineering, applied math, economics, operations research, IT, information systems.
- Previous analytics experience at an Agency or in Retail preferred
- Experience leading & managing an analytics team, working cross-functionally, and managing vendor relationships
- High level of proficiency with statistical and database concepts. Experience with a number of technologies (SQL, Alteryx, Python, R)
- Experience with visualization tools such as Tableau, Power BI or QlikView
- Working knowledge of CRM and loyalty databases and platforms
We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of Sally Beauty may take advantage of our in house salon with complimentary services, an onsite Sally Beauty Store with 30% merchandise discount, an onsite CosmoProf store with a 20% merchandise discount and a gourmet cafe.
Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability.
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