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Manager – Loyalty Marketing Effectiveness & Planning (Rlp)

Country : USA USA

State : California

County : San Francisco County

Town : San Francisco

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

Our past is full of iconic moments — but our future is going to spark many more. Our brands — Gap, Banana Republic, Old Navy, Athleta, INTERMIX and Hill City — have dressed people from all walks of life and all kinds of families, all over the world, for every occasion for more than 50 years.

But we’re more than the clothes that we make. We know that business can and should be a force for good, and it’s why we work hard to make product that makes people feel good, inside and out. It’s why we’re committed to giving back to the communities where we live and work. If you're one of the super-talented who thrive on change, aren't afraid to take risks and love to make a difference, come grow with us.

Job description

About the Role
The Rewards, Loyalty & Payments (RLP) Strategy & Analytics team is responsible for driving innovation, insights, and analysis for our best in class loyalty, credit card and alternative payment programs across the Gap Inc family of brands (Athleta, Banana Republic, Gap and Old Navy).

The Marketing Effectiveness team works closely with the broader RLP team and cross functional business partners on loyalty and payments related campaign and program benchmarking, forecasting, analyses, and reporting. This role will be responsible for establishing and evolving methodologies and processes to enable data driven decision making, cross brand knowledge sharing and the creation of playbooks which will be used to develop marketing strategies, identify testing opportunities, and optimize investments.

The ideal candidate must be a proactive and innovative leader who is customer curious and results-oriented. They must have strong analytical, communication and influencing skills, financial acumen and proven ability to problem solve quickly and creatively.

What You'll Do
  • Develop complex models and forecasts for loyalty and payments campaigns and programs

  • Conduct robust analysis and hindsights; identify key drivers of performance and develop actionable insights and recommendations; synthesize into a playbook for easy reference and collaboration

  • Create and publish recurring reports and tools to enable program diagnosis and tracking

  • Utilize marketing effectiveness expertise to support monthly RLP business sales forecasting

  • Serve as a thought partner to the RLP team and other stakeholders on loyalty strategies and testing opportunities

  • Collaborate with Product Management, Data and Analytics and other business partners to identify and create new reports and tools to ensure performance can be measured, insights can be concluded, and actionable strategies can drive business results

Profile

Who You Are
  • 5+ years of relevant work experience in marketing, finance, analytics, loyalty, ecommerce, or related field analyzing multi-channel marketing programs or supporting detailed forecasting

  • Proven ability in synthesizing financial data, evaluating business objectives, and interpreting customer insights into successful marketing recommendations

  • Strong business acumen with the ability to draw insights, tell a story, and influence strategic direction across the business

  • Demonstrated project management and organizational skills with the ability to manage multiple projects with competing priorities and deadlines

  • Advanced command of reporting and BI tools: advanced Excel, Essbase, Adobe Analytics, Power BI, NOVA, Venus

  • Past retail, loyalty, or credit card experience preferred

  • Bachelor's Degree; MBA a plus

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