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Manager, Marketing - Brand Heat & Culture

Country : USA USA

State : Massachusetts

County : Middlesex County

Town : Somerville

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

Job description

  • Serve as the lifestyle and streetwear collaborations marketing expert with keen understanding of fashion and sneaker culture trends, insights, and brands


  • Develop, supports, and executes collaboration marketing plans including value propositions, inspiring creative briefs that are all fueled from consumer and cultural insights and activation ideas


  • Work cross-functionally to develop compelling product marketing launch narratives and seeding strategies to ensure a culturally relevant and innovative approach in all marketing efforts


  • Audit the competitive landscape, understand target market, and identify insights to inform product marketing strategies and marketing plan process


  • Serve as a point of contact for external partners for day-to-day communications and plan development milestones


  • Lead liaison between key internal stakeholders including Regional & Brand Marketing, Sales, Retail, Merchandising, DEI and Senior Leadership on all collaborative product launch initiatives and campaigns


  • Support the development and build-out of potential regional culture activations such as regional marketing events and festivals (i.e., ComplexCon, Made in America), and DEI marketing Initiatives


  • Lead correspondence to briefs for regional marketing events as determined by category teams


  • Influence business planning by identifying regional culture marketing opportunities


  • Assist in the management of budgets, providing monthly spend updates


  • Manage Puma North America (PNA) Cultural Calendars

Profile

  • Bachelor's degree in Communications and/or Marketing

  • At least 5+ years of brand, product, or multicultural marketing experience

  • Culture enthusiast with a knack for identifying a wide variety of trends (lifestyle and streetwear) both locally and regionally

  • Strategic and creative thinker who is a champion for diversity, equity and inclusion programs and initiativesA strong ability to write, present, and verbally communicate ideas with a passion for storytelling

  • Proven ability to multi-task with exemplary project management skills

  • Working knowledge of digital and social media

  • Ability to travel 15 - 20% of the time

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