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Manager, Marketing Effectiveness

Country : USA

State : New York

County : Queens County

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

Take the helm of one of the world's most iconic brands, and help bring it to life for our customers. As part of our team, you'll own, guide, and direct marketing efforts. Constantly creating, innovating, and exploring the new, you'll drive customer engagement and spark excitement.

Job description

The Marketing Effectiveness Team enables and empowers the Macy's organization with analytic insight and solutions to support planning, tactical execution, and optimization of the customer experience. The Manager, Marketing Effectiveness is responsible for overseeing and analyzing business results across all digital acquisition marketing tactics - Paid Search, Natural Search, Affiliate Marketing, Display, Social, Online Video, and Online Audio. The right candidate will thrive in a fast paced and rapidly evolving environment, work to drive innovation and continuous improvement for efficiency and sustainable sales growth.
Essential Functions:
- Analyze business results and provide standardized reporting across all digital acquisition marketing tactics.
- Provide strategic recommendations, insights, and guidance to Marketing teams for Paid Search, Natural Search, Affiliate Marketing, Display, Social, Online Video and Online Audio.
- Utilize multi-touch attribution system to optimize spend across paid marketing tactics.
- Partner with marketing systems team and external vendors to ensure data accurately flows into multi-touch attribution system.
- Lead the application of insights to influence marketing strategies that drive measurable growth in online and store sales across strategic marketing initiatives such as Backstage, Loyalty program, etc.
- Drive development of new reports and enhancements to existing reports in Tableau. Continually work to automate existing manual reporting processes through Tableau.
- Broaden scope of KPIs for marketing channels. Drive optimization based on customer centric metrics.
- Identify business trends and shifts, and recommend data-driven responses and recommendations to the Marketing organization
- Consistently apply a Macy's Inc. omni-channel lens to analysis and insights.
- Conduct research on and provide insight into industry / competitive marketing trends.
- Stay informed about, communicate, and apply new or current trends and best practices in digital marketing and analytics.
Team Management
- Guide, develop and support team of marketing analysts.
- Establish clear objectives and framework to achieve across each team member.
- Recognize and develop talent.
- Balance work and deliverable demands (reactive) with a focus on proactive analysis.
- Foster and inspire a culture of innovation, collaboration, intense curiosity and a drive to "be the best."
- Provide team with a clear sense of objective, ownership and accountability and a solid understanding of how what they do fits into the broader strategy of Macy's.

Profile

- BA/BS Degree in a quantitative field (Mathematics, Statistics, Business, Economics or other quantitative field preferred).
- 4+ years' experience overseeing coordinated delivery of Analytics with a focus on digital marketing. Experience in retail is a plus.
- Highly-developed communications skills (written/verbal) and interpersonal savvy.
- Ability to build relationships and effectively manage internal customers.
- Proven leadership skills with ability to motivate, influence, collaborate and work in partnership within team as well as across the organization.
- Demonstrated success in leading and developing high performance teams.
- Understanding of the objectives and success metrics across the Macy's organization, and ability to apply that knowledge to analysis and recommendations (to frame application).
- Proven ability to leverage data and deliver actionable insights, guide strategic decisions and directly drive business results.
- Proficiency with SQL and its variations among popular databases.
- Strong experience working with large data sets and web analytical tools (Hadoop, Tableau, SAS, IBM Analytics, etc).
- Self-driven innovative strategic thinker who is resourceful and has the ability to look beyond existing business and technology limitations. Ability to persuade, influence, and execute innovative methods and processes.
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