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Manager, Marketing Effectivness

Country : USA USA

State : California

County : San Francisco County

Town : San Francisco

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

Our past is full of iconic moments — but our future is going to spark many more. Our brands — Gap, Banana Republic, Old Navy, Athleta, INTERMIX and Hill City — have dressed people from all walks of life and all kinds of families, all over the world, for every occasion for more than 50 years.

But we’re more than the clothes that we make. We know that business can and should be a force for good, and it’s why we work hard to make product that makes people feel good, inside and out. It’s why we’re committed to giving back to the communities where we live and work. If you're one of the super-talented who thrive on change, aren't afraid to take risks and love to make a difference, come grow with us.

Job description

About the Role

The Data and Analytics organization is chartered with unlocking the power of data to drive decision making and customer obsession across Gap Inc's family of dynamic brands. The Customer & Marketing Sciences team is a critical component of the Data and Analytics organization at Gap Inc. Your efforts will empower Gap Inc. to make data informed decisions that improve the effectiveness of our marketing portfolio, and drive investments in marketing that influence pivotal growth strategies.

What You'll Do

  • Collaborate with internal and external marketing partners to leverage performance measurement of our marketing mix.
  • Guide budget scenario building exercises with media and finance teams to align marketing channel use and optimize to brand goals.
  • Translate into high-impact recommendations and investment decisions across the full suite of paid marketing to top level executives in finance and the brand.
  • Embrace the complexity in the customer journey from awareness through conversion. Exercise and mature analytic frameworks that connect marketing activities to key business metrics across the funnel, incl. the cost of incremental acquisition and sales return on marketing investment.
  • Refine ad-hoc requests, by applying sound analytic thought partnership, unlocking new insights.
  • Support plans to test media (including outlining test design and structure) to further substantiate the true incremental contribution of marketing efforts.
  • Actively contribute to the launch of new marketing partnerships that serve to optimize, better track and report performance of applied marketing. ex: resolve offline measurement, media's contribution to brand awareness.
  • Stay informed about, communicate, and apply new or current trends and best practices in digital marketing and analytics. Show curiosity by researching appropriate technologies to advance practices.

Profile

Who You Are
  • 5+ years of specialized experience and expertise in a marketing analytics role, preferably in a multi-channel B2C industry or media agency

  • Knowledgeable about applying outcomes from marketing measurement methods (MMM, A/B Testing) into a business environment.

  • Familiarity with site tracking tools, tag management and marketing performance reporting platforms. (such as Adobe, GA, Google Ads, FBM, Liveramp, Tealium, SFMC) and platform providers (Salesforce, Google, Facebook))

  • Bachelor's degree in Statistics, Economics, Analytics, Data Science or other quantitative, technical, or social science field required. MS degree strongly preferred.

  • Excellent critical thinking, and problem-solving skills and a strong ability to work with complex and detailed data

  • Adept at building cross functional relationships and storytelling with data

  • Must be willing to roll up sleeves and get work done - a proactive contributor, with a strong sense of accountability and ownership and proven ability to quickly learn new systems and tools

  • SQL proficiency preferred. R or Python a plus

  • Experienced with data visualizations, business intelligence tools preferred. Ex: Excel, Tableau, PBI.

  • Strong business acumen, and superior written, verbal skills

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