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Manager, Marketing Insights

Country : USA

State : Texas

County : Dallas County

Town : Dallas

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

For over a century, Neiman Marcus Group has served the unique needs of our discerning customers by staying true to the principles of our founders: to be the premier omni-channel retailer of luxury and fashion merchandise dedicated to providing superior service and a distinctive shopping experience in our stores and on our websites. Neiman Marcus Group is comprised of the Specialty Retail Stores division, which includes Neiman Marcus and Bergdorf Goodman, and our international brand, mytheresa.com. Our portfolio of brands offers the finest luxury and fashion apparel, accessories, jewelry, beauty, and home décor. The Company operates more than 40 Neiman Marcus full-line stores in the most affluent markets across the United States, including U.S. gateway cities that draw an international clientele. In addition, we operate 2 Bergdorf Goodman stores in landmark locations on Fifth Avenue in New York City. We also operate more than 40 Last Call by Neiman Marcus off-price stores that cater to a value oriented, yet fashion minded customer. Our upscale eCommerce and direct-to-consumer division includes NeimanMarcus.com, BergdorfGoodman.com Horchow.com, LastCall.com, and CUSP.com. Every day each of our 15,000 NMG associates works towards the goal of enabling our customer to shop any of our brands "anytime, anywhere, and on any device." Whether the merchandise we sell, the customer service we offer, or our investments in technology, everything we do is to enhance the customer experience across all channels and brands.

Job description

Primary Responsibilities
Preparing meaningful consumer trend and cultural influence analysis, presentations and recommendations.
Owns the ongoing monitoring of consumer trends, competitive marketing and research reporting
Conducts desk or qualitative research on consumer attitudes, influences and preferences including product, brand, and competitor attributes, by segment, geo and other defined characteristics
Maintains a database of third party data/research resources and subscriptions
Provides ad-hoc insights into NM's customer foundation segments, and categories as requested by peer functions or senior leadership
Monitors and studies the core customer profiles of top brand partners for insights and opportunities
Coordinates with Sr. Manager, Marketing Strategy on desk research for creative brief background information and seasonal influences
Responsible for working with partners and accountable for coordinating assigned primary research, and working with external suppliers as needed
Collaborates with internal teams to better understand consumer research needs and translate into clear research objectives. Partner with Data and Analytics team for analysis, visualization and reporting of customer research
Works with and manages third party marketing subscriptions to maximize value and application of resources
Integrates critical information and translates market research and consumer insights into actionable plans and effective solutions
Provides detailed and summarized reports and analyses of research and effectively communicates results to leadership
Determine trends and identify opportunity to increase ROI, customer loyalty and customer graduation
Prepares ad hoc competitive and brand partner presentations including implications to NM
Works with Strategy, Creative, Digital and Merchandise teams on projects analyzing customer trends and change
Qualifications
3 + year's experience in related discipline with experience in efficient desk research and marketing research
BS/BA degree in Economics, Psychology, Sociology, Marketing Research.
Agency experience in strategy / research role preferred
Ability to build/maintain collaborative working relationships
Persuasive communication skills and the ability to influence others
Strong Writing Skills
Ability to prepare leader-level presentations
Information monitoring and research skills
Managing work autonomously (includes time management)
Strategic decision making
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