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Manager, na Events

Country : USA

State : New York

Town : New York

Category : Communication

Contract type : Permanent

Availability : Full time

Company presentation

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Coach is part of the Tapestry portfolio - a global house of brands powered by optimism, innovation, and inclusivity.

Coach was founded in 1941 as a family-run workshop, and today is a leading New York design house of modern luxury accessories and lifestyle collections. We attribute the prominence of the Coach brand to the unique combination of our original American attitude and design, our heritage of fine leather goods and custom fabrics, our superior product quality, and our commitment to the customer experience.

At Coach, we bring together strong, collaborative people in a culture of mutual respect, support, accountability, and passion for the brand and product. Our goal is to offer an inspirational and modern workplace that allows for exceptional talent to thrive.

Job description

The Manager of In-Store Event Marketing is responsible for developing, planning and executing regional store events in Retail, Wholesale and Outlet channels in order to build brand awareness, drive incremental sales and new customer acquisition. Manager will also work closely with NA Marketing team to plan events for experiential pop-ups and activations. The Manager will deliver all aspects of the store event process including but not limited to conceptualizing local store level events, operating within budgets, creating timelines, hiring outside vendors, staffing events, coordinating event logistics, partnering with CRM, PR, Visual Merchandise, Merchandising and Store Management for consistent execution.

The successful individual will leverage their proficiency in Public Relations to...
- Strategize and formulate the development of an annual store event calendar to support brand transformation and capitalize on North America Marketing initiatives and product launches.
- Responsible for planning seasonal (2x a year) VIP Trunk Show Events with notable hosts & potential press in key markets.
- Identify key partners and charities to host events that support the store, pop-ups and experiential events across Retail and Wholesale channels of business.
- Create in-store venues to attract new clients, engage existing clients and deliver brand enhancing touch points to increase brand fashion relevance and emotional connection with the customer.
- Align event strategy to business and marketing initiatives as well as opportunities to build brand loyalty through guest engagement, and drive incremental sales.
- Partner with full price and factory field leadership as well as PR and CRM teams to surface local opportunities to create events to drive sales and leverage guest engagement.
- Filter and provide guidance on regional/local vendor requests for store events to ensure alignment with business initiative and ensure consistency across region.
- Investigate competitive intelligence around in- store events and build recommendations for new in- store events mechanics that align with brand positioning
- Develop objectives and strategies for the overall effectiveness and execution of marketing events.
- Establish budgets and benchmarks in order to recap results for store events to include but not limited to COG, payroll, sales, supply costs and ROI
- Strategize and formulate the development of an annual store events calendar to support brand transformation and capitalize on the business unit's initiatives and product launches
- Create in-store venues to attract new clients, engage existing clients and deliver brand enhancing touch points to increase brand fashion relevance and emotional connection with the customer
- Establish budgets and benchmarks in order to recap results for store events to include but not limited to COG, payroll, sales, supply costs and ROI
- Stay informed on all industry news, especially regarding Coach competitors


- Bachelor's Degree with 5-7 years of relevant Events experience
- Highly organized with the ability to juggle multiple priorities and work in a fast paced environment
- Excellent written and verbal communication skills
- Ability to collaborate with and influence internal and external partners
- Self-starter with strong initiative, ownership and accountability for business
- Ability to work efficiently in a high-pressure, fast paced, deadline driven environment
- Must be willing to travel (40% of time) and work some weekends

Our Competencies for All Employees
- Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
- Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
- Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
- Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
- Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
- Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
- Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.

Our Competencies for All People Managers
- Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
- Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
- Managerial Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

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