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Manager of (Senior Manager) Media Marketing

Country : USA USA

State : Massachusetts

County : Middlesex County

Town : Framingham

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

TJX is an exciting place to work and we count on our Associates to bring our business to life. Staying true to our open, collaborative culture and values of honesty, integrity, and treating each other with dignity and respect is a top priority for us.

Job description

- Annual Marketing Strategy Development: Acts as the voice of media strategy in integrated planning with internal and external partners
- Media & Email Strategy: Leads development holistic media strategy inclusive of: channel and partner level plan, audience strategy, measurement plan. Manages investment and channel strategy for multiple media channels including television, radio, social media, mobile, online video, search, shopping, affiliate, display, and email.
- Marketing Channel Optimization: Develops optimization and learning roadmaps. Partners with Consumer Insights and agency partners to execute cross-channel measurement studies. Reviews campaign results & consistently provides optimization recommendations.
- Media Thought Leadership: Keeps abreast of the evolving media landscape & technology tools to support digital marketing. Develops relationships with existing vendors and identifies new vendor opportunities
- Agency Relationship: Key liaison with Media Agency team to develop/execute media strategies and manage day to day relationship.

Profile

- Bachelor's Degree or similar marketing experience
- A minimum of 7-10 years of experience in media
- Experience across media channels, with a strong emphasis on performance digital channels (email, search, affiliate, remarketing, shopping). SEO expertise is a strong plus.
- Strong experience optimizing media channels and establishing testing approaches and analytics experience
- 5+ years managing a team of associates
- Effective verbal and written communication on all levels and both internally and externally
- Experience working with outside agencies and vendors
- Proven experience participating in cross-functional teams and influencing great outcomes across a matrix organization with evolving requirements
- Superior project management skills with an ability to interact with and motivate others to succeed on several fronts simultaneously
- Excellent working knowledge of Excel and PowerPoint
- Strong analytical experience and proven critical thinking
- Knowledge of retail business a plus
Come Discover Different at TJX. From opportunity and teamwork to growth, we think you'll find that it's so much more than a job. When you're a part of our global TJX family, you have the full support of a diverse, close-knit group of people dedicated to finding great deals and fantastic style. Best of all? They have a lot of fun doing it.
We care about our culture, but we also prioritize the tangible stuff (Competitive salaries: check. Solid benefits: check. Plenty of room for advancement: of course). It's our way of empowering you to make your career here.
We consider all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.
Nearest Major Market: Framingham
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