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Manager, Online Marketing (Nars)

Country : USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

This Manager of Performance Marketing is responsible for managing online marketing channels for both retention & acquisition initiatives to support the Nars Cosmetics ecommerce business. The role primarily responsible for creating and executing strategies through email marketing, SEM, Display Media, Paid Social, and Affiliate marketing. Also responsible for Web Analytics and Reporting of KPIs to improve and channel performance. In partnership with the eCommerce Manager, this role will develop and drive SEO strategy. This role requires a strong understanding of the ecommerce industry and working knowledge of driving online marketing efforts these key performance marketing channels.
Responsibilities
Manage the day-to-day operations and optimizations of the direct revenue driving channels including: Email, Paid Search, Affiliates and lower-funnel Re-Targeting, and Paid Social
Oversee Analytics - responsible for daily, weekly, monthly reporting and analysis
Ensures the timely communication of sales, promotions and product releases to the Digital Marketing Agency
Partner with Digital Media in the creation of full funnel digital marketing strategy
Responsible for requesting, compiling, and helping to analyze competitive data in collaboration with digital agencies
Assist with social media strategy from a paid perspective for lower-funnel content, campaigns, events and company-wide initiatives
Manage budget planning and pacing across the performance marketing channels
Strategize ways to improve email communications & relevancy by and identifying key areas of opportunity to optimize KPI's to drive engagement and conversion
Find opportunities to test and optimize email performance -i.e. creative, copy, time of day, segmentation A/B testing
Routinely monitor competitor emails and programming to stay on top of industry and channel trends
Serve as internal digital marketing thought leader and identify digital marketing trends, new technologies, best practices, competitor activity, and testing opportunities to drive the business
Support digital strategies to drive brand growth from an omnichannel strategy including geo-targeting, cross-channel purchasing when appropriate, and other omnichannel opportunities
In partnership with brand marketing, eCommerce and CRM, identify and lead large-scale, multi-channel, 360 acquisition campaigns - potentially with third-party partners
Qualifications
Bachelor's degree
3-5 years of ecommerce marketing experience
2+ years of experience using analytics and digital platforms including Google Ads, Google Analytics, Instagram/Facebook Ads, etc.
Proven ability to scale paid traffic while maintaining ROI and CPA targets
Strong knowledge of how affiliate and paid marketing channels fit together
Ability to effectively manage an outsourced agency
Experience running A/B, multivariate tests
Preferred Skills
Experience in and passion for beauty
You get things done by engaging in high level teamwork and flexing your interpersonal skills
An effective verbal and written communicator
A natural problem-solver, who is also intuitively analytical and creative
Have a strong customer focus and drive for results
An agile thinker who is comfortable with flexing business needs and priorities
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