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Manager, Performance Marketing

Country : USA USA

State : California

County : San Diego County

Town : Carlsbad

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.
- This position supports the COBRA PUMA GOLF brand located in Carlsbad, CA.
- Continuously maximize growth through performance analysis, A/B and multivariate campaign testing.
- Shape and define customer target segments and audiences to increase growth and conversion.
- Management of all search marketing (SEO/CPC/Google Shopping) as well as display campaigns to optimize new customer acquisition while balancing ROAS and sales targets.
- Hands-on management of all paid social campaigns to achieve sales and KPI targets.
- Lead budget forecasting and tracking for all acquisition marketing channels.
- Launch retargeting and reengagement campaigns focused on churned users.
- Provide robust campaign reporting and analysis, and turn learnings into recommendations and actionable insights.
- Frequently test new marketing channels, merchandising features, and other business opportunities to improve the customer experience and grow revenue.
- Evaluate new media opportunities, technologies and platforms to enhance the execution of marketing initiatives and ROI.
- Collaborate with the in-house marketing team to drive creative development and execution of compelling campaigns and innovative assets tailored to each channel.
- Serve as the strategist for all Amazon Marketing and act as the primary liaison with the company's Amazon sales management team. Deliver strong growth on Amazon by executing efficiently in all areas, including content, advertising, and operational excellence.
- 3-5 years Performance Marketing experience preferably in a high-growth DTC brand
- Deep knowledge and understanding of performance marketing KPIs (CPA, ROAS, etc.) and hands-on ecommerce experience.
- Strong understanding of paid digital media universe and demonstrated ability to build robust digital media plans that deliver results.
- Strong analytical, organizational, communication, and interpersonal skills
- Strong Excel and PowerPoint skills; SQL & data visualization tools experience a huge plus
- Branded consumer goods experience, fashion, accessories, or sporting goods (golf a plus).
- Track record of innovative strategic thinking combined with pragmatic, roll-up-the-sleeves execution, and results delivery.
- Excellent written and oral communication skills with the ability to motivate and persuade.
- Ability to work cross-functional to effect change in a positive, collaborative, and transparent way.

Job description

- This position supports the COBRA PUMA GOLF brand located in Carlsbad, CA.
- Continuously maximize growth through performance analysis, A/B and multivariate campaign testing.
- Shape and define customer target segments and audiences to increase growth and conversion.
- Management of all search marketing (SEO/CPC/Google Shopping) as well as display campaigns to optimize new customer acquisition while balancing ROAS and sales targets.
- Hands-on management of all paid social campaigns to achieve sales and KPI targets.
- Lead budget forecasting and tracking for all acquisition marketing channels.
- Launch retargeting and reengagement campaigns focused on churned users.
- Provide robust campaign reporting and analysis, and turn learnings into recommendations and actionable insights.
- Frequently test new marketing channels, merchandising features, and other business opportunities to improve the customer experience and grow revenue.
- Evaluate new media opportunities, technologies and platforms to enhance the execution of marketing initiatives and ROI.
- Collaborate with the in-house marketing team to drive creative development and execution of compelling campaigns and innovative assets tailored to each channel.
- Serve as the strategist for all Amazon Marketing and act as the primary liaison with the company's Amazon sales management team. Deliver strong growth on Amazon by executing efficiently in all areas, including content, advertising, and operational excellence.

Profile

- 3-5 years Performance Marketing experience preferably in a high-growth DTC brand
- Deep knowledge and understanding of performance marketing KPIs (CPA, ROAS, etc.) and hands-on ecommerce experience.
- Strong understanding of paid digital media universe and demonstrated ability to build robust digital media plans that deliver results.
- Strong analytical, organizational, communication, and interpersonal skills
- Strong Excel and PowerPoint skills; SQL & data visualization tools experience a huge plus
- Branded consumer goods experience, fashion, accessories, or sporting goods (golf a plus).
- Track record of innovative strategic thinking combined with pragmatic, roll-up-the-sleeves execution, and results delivery.
- Excellent written and oral communication skills with the ability to motivate and persuade.
- Ability to work cross-functional to effect change in a positive, collaborative, and transparent way.

MARKETINGMANAGER, PERFORMANCE MARKETINGCarlsbad, California, United States of America
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.
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Print
Click here to print

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