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Manager - Precision Advertising Trader (Programmatic)

Country : USA USA

State : New York

Town : New York

Category : Communication

Contract type : Permanent

Availability : Full time

Job description

Data and technology have fundamentally changed the role of media.
Programmatic Traders are the go-to resource for campaign activation, campaign
optimization, and reporting. The L'Oreal Precision Advertising Trader will
assist in advanced ad ops and trading across a wide variety of brands and will
own the in-console management, optimization, and reporting including data
mapping, campaign insights & analysis, and troubleshooting. They will work
closely with the planning team to optimize delivery towards ROI and drive
effectiveness across multiple brands.
Role Description:
- Lead strategy, planning and activation specific to each
programmatic campaign
- Serve as the main point of contact for brand team
counterparts
- Manage day-to-day flow of programmatic inventory including
pacing, performance, and troubleshooting in the open exchange, on YouTube,
and with PMPs
- Responsible for compiling and presenting reporting data to
brand partners/internal clients at a regular cadence
- Create Excel workbooks to help organize our campaign
performance data into actionable insights
- Work directly with core trafficker on ops and campaign
implementation (ex. ad-serving, trafficking, billing) across all aspects
of programmatic media
- Lead implementation of creative and tags in any/all DSP
partners (Adobe/DV360)
- Own trading in multiple programmatic consoles with an
understanding of campaign management and optimization strategy (bid
management, tactic, audience analysis, etc.)
- Responsible for ensuring campaigns launch on time across all
tactics and partners
- Takes ownership of deliverables, manages campaigns
independently, and effectively prioritizes to deliver strong results
- Regularly assesses current processes and provides solutions
to improve efficiency through process optimization
- Demonstrates problem solving ability
- Escalates and provides solutions for client difficulties
appropriately
Experience & Qualifications:
- Bachelor's degree required
- Desired 3-6 years buy side in-console experience with
programmatic display & video, mobile advertising and/or paid digital
media, preferably in an agency environment
- Experience managing campaigns in Google DV360 and/or Adobe
Advertising and/or Trade Desk (required)
- Past experience managing campaigns in the following
platforms: Google Adwords, Google Search, Amazon AAP DSP & Search,
Social (Facebook, Snap, Pinterest, Twitter & Instagram) (preferred but
not required)
- Experience with DCM, Innovid, MOAT, IAS and other 3rd party
tracking solutions wanted
- Strong competency in Excel including vLookup & Pivot
Tables
- Demonstrated interest in keeping up with emerging
technologies and the digital marketing landscape
- Demonstrated ability to meet tight deadlines while juggling
multiple projects simultaneously
- Ability to consistently perform under pressure in a
fast-paced environment as an individual on a team
- Exceptional organizational and time management skills
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