New York, New York, US
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Manager, Product Marketing, Bobbi Brown North America

Country : USA USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

About the Brand Bobbi Brown is the global natural beauty powerhouse, leading complexion expertise with undertone-correct formulas, smart, high-performance products, and effortless artistry for all. Our Always On Artistry continues an unparalleled tradition of high-touch learning and intuitive beauty at every consumer touchpoint-from in-store to online, mobile to social. We are the ultimate source for instant beauty education that is simple to do. Why is this job a perfect match for you? You're looking to drive, conceptualize and execute a full 360° marketing plan. You love building collaborative relationships across different teams and having a significant influence in product development. Your passion for beauty is a plus! What skills will you apply in this role? Primarily responsible for the development and execution of the 360 go to market strategy for the assigned categories, partnering closely with PR, Influencer Marketing, Creative, Sales Operations and Omni Commercial teams. Owns the marketing calendar and category management by assessing competitive landscape, liaising with Global and planning the execution of key consumer engagement initiatives. Forecasts and tracks business performance for the assigned categories, measures success of campaigns. Understand consumer trends (identify gaps commercially based on consumer needs) to drive recommendations to influence product innovation. Contribute to the new product concepts based on market trends, competitive activity, brand white space and specific retailer opportunities. Create materials for internal and external meetings with stakeholders to present marketing programs/plans (i.e., market meetings). LAUNCH / CATEGORY MANAGEMENT Go to Market Strategy: Owns seasonal marketing calendar, including product, big bet activation, visual merchandising overview and promotion. Host meetings with Account & Sales Planning to manage launches and SKU assortment (e.g. discos and phase outs) Able to conceptualize and execute a full 360 marketing program for products and work with Global and Trade Marketers to develop tailored campaigns and marketing events. Manage budget and track business performance against KPIs Develop briefs for in-house creative, external agencies and cross-functional partners (i.e., Account leads/trade marketing) In collaboration with Trade Marketing, plan, develop and execute needs for In-Store/ Special Events and Special Projects, such as retailer/consumer sampling programs and all consumer facing events. Leads weekly Marketing/Trade/Online status to align cross-functionally on priorities Category / Business Management: Ability to identify new trends and feed those back to Global to influence product development (own the NPL meeting). Develop business strategy for the assigned categories and develop a strong point of view on channel distribution to drive market share gains. Leverage consumer insights to inform strategy and decisions. Ensure all decisions on launch consensus are communicated to internal stakeholders and to the field Conducts quarterly competitive review and provides defense strategy - measures key elements of execution and success factors. Own NPD category analyses. Responsible for conducting the MFP process, in close partnership with planning.


Bachelor's degree required. 5+ years of related 360 marketing experience; cosmetics or skincare category experience a plus. Thorough knowledge of market/consumer trends. Inspiring and engaging interpersonal skills with the ability to work with people in various disciplines and cross-functions as well as present to senior leadership. Consumer centric mindset to improve business growth. Strategic thinking with demonstrated busines acumen Analytical prowess: ability to develop recommendations based on data Ability to influence others, gaining support and buy-in towards a desired outcome. Excellent team player with the ability to build collaborative relationships with internal and external partners Highly organized, detail-oriented, and results-oriented with a strong ability to manage multiple projects simultaneously in a fast-paced environment Strong project management skills-candidate must be comfortable taking on new challenges, and roles to support a lean and growing team. Proficient with Microsoft Office tools (Excel, PPT, Word, Teams)
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