New York, New York, US
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Manager, Product Marketing, Estee Lauder & Aerin Beauty, North America

Country : USA USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

Responsible for Product Marketing activities related to Estee Lauder North America Skincare (70%) and AERIN Beauty (30%). Responsibilities include working with the Director on the strategic development of marketing plans that align with the Global Marketing objectives to increase sales and grow market share in North America. Reports to Director, NA Skincare Marketing with dotted line to Director, NA AERIN Beauty. ACCOUNTABILITIES: In partnership with Director, NA Skincare Marketing and Director, NA AERIN Beauty. Skincare Sales Growth and Market Share Gain Works closely with Director, and other Marketing roles, Account Management and Global to understand consumer trends and develop the category product strategy for the brand in North America. Contributes to the identification of new product concept and commercialization opportunities based on market analysis, competitive activity, brand white space and specific retailer opportunities. Supports development of long-range plan and identifies category and hero SKU growth opportunities by helping to carry out the seasonal Merchandise Financial Planning (MFP) process. 360 Strategy, Program Development and Cross-functional Coordination Provides 360 program support strategy in collaboration with Global and NOAM teams, Trade Marketing, Account Management, Creative, Online and Consumer Engagement. Supports Director in identifying North America strategic market opportunities and partners with Global, trade marketing, and cross functional teams to develop market specific elements. Supports new product and creative briefings, in partnership with Director, to senior leadership, account management and cross-functional teams. Lead execution of launch strategies to support sell-through, and oversee test & learn programs (development, execution, performance tracking). Drives NA merchandising and collateral development needs and track projects from program ideation to execution. Ensure communication, costs and timeline objectives are achieved and programs ship on schedule. Partners with Directors on COG, pricing, and ROI analysis for all new product launches, as needed Develops the seasonal marketing grids and manage saleable and non-saleable forecasts in partnership with Demand Planning, Sales and Finance. Drives agenda, and along with Director, leads category discussion and planning in NA Marketing 360 meetings. Communicates program details to Canada and Online, ensuring all teams have necessary information and that their requirements are captured Performance / Market / Competitive Tracking and Reporting Develops ongoing Skincare and AERIN business reviews for the category: including overall category performance, research on trends, competition, consumer dynamics and strategic recommendations. Develops launch recaps, including working with cross-functional partners to track performance of sales, advertising, digital, and in-store activities. Reports are issued monthly to the North America and Global teams. Point person for mining, understanding, and providing ad hoc reports for all NPD and other category related reports. Presentation and Communication to the Field Presents seasonal launch strategy in Retailer Market meetings, Pulse Calls, Directors Meetings. Partner with Trade Marketing, Education and Special Events to help in communicating program / category /market strategies to the field in a timely manner, including but not limited to programming guidelines, RVP calls, Field weekly updates, BA website, YouCam, etc. Leads Product Marketing approval process for POS guidelines and other merchandising guidance. Forecasting and SKU Management Leads the Saleable forecasting process from building forecasts, obtaining alignment leadership with Senior Management, and delivering the forecast to Demand Planning. With Director, manages analysis of category portfolio and SKU rank and productivity, resulting in recommendations for the annual North America Line Edit process. Partners with Director and account teams on seasonal SKU curation and develops segmented assortments where necessary. Ensures all collateral forecasts and work requests are completed and accurate. Forecasts and tracks non-saleable products Q


Undergraduate degree required. 5+ years relevant work experience. Must be an excellent team player with the ability to build, foster and nurture relationships with members of the Global Marketing team and cross-functional teams. Must be highly organized and detail-oriented, with a strong ability to manage multiple projects simultaneously with un-prompted follow-through. Excellent written and oral communications. Ability to grasp key marketing analytical skills while also being extremely creative. Knowledge of PC as well as internal Estee Lauder Company systems is a plus.
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