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Manager, Public Relations, na

Country : USA USA

State : New York

Town : New York

Category : Communication

Contract type : Permanent

Availability : Full time

Job description

Our global house-of-brands inspires and empowers youth culture. Relentlessly committed to fuel a shared passion for self-expression, we create unrivaled experiences at the heart of the sport and sneaker communities through the power of our people. If you want to be a part of something bigger than you can imagine, you've come to the right place. To learn more about the incredible impact we're making on both our local and global communities, Click Here! The Public Relations Manager will implement the Company's public relations strategy through developing and generating brand awareness for the North American division of Foot Locker, Inc. The Public Relations Manager will work closely with all marketing disciplines, product teams and internal stakeholders. The ideal candidate will be digital-savvy and have experience in strategic planning, media relations, content development, product publicity, events, managing agencies, and a strong understanding of the media landscape. The Public Relations Manager reports to the Director of Public Relations.
- Serve as the lead in managing ongoing priorities and new product and campaign launches from ideation through to execution
- Support cross-functional efforts, by representing the PR team in meetings, partnering closely with teams across the company to manage cross-functional workflows.
- Lead on the development and implementation of PR plans in partnership with the internal PR team as well as external PR agencies, to drive brand awareness and contribute to furthering the brand narratives through evergreen efforts that translate into earned media.
- Develop and manage public relations campaigns. Day-to-day activities include but not limited to: brand advocacy, media outreach, product publicity.
- Develop compelling written content of Q&As, statements, talking points, briefings, award nominations, and media pitches.
- Cultivate relationships with key media.
- Identify media trends and identify press opportunities while acting as an advisor to the broader PR team on what key moments we should be capitalizing on. Possess the ability to identify what trends will resonate in different markets and to build strong narratives and concepts that will drive earned media.
- Maintain and build media outreach programs.
- Manage tracking and reporting for brands with agency partners.
- Oversee coordinator on media monitoring & measurement; final gate keeper of earned formula check sheets in PR tracker for ALL divisions.
- Manage and build media lists and seeding for all divisions.
- Manage PO writing & program budgets for all divisions (program budgets inform the larger PR divisional budget that the Director oversees).
- Lead product publicity for all divisions - fielding media sample requests, fulfilling sample orders and tracking earned placements. Oversee coordinator, who will serve as a critical resource to fulfill product requests from stores.
- Update weekly PR & Events calendar.

Profile

- 4-year college degree
- Minimum 4 years work experience in public relations field at a corporation or agency
- Innovative thinker
- Strong verbal and written communication skills - ability to effectively communicate ideas. Writing sample required
- Knowledge and understanding of social media platforms; good knowledge of SEO principles
- Must be a team player and lead with confidence
- Great time management skills, with the ability to multi-task
- Interest and passion for sneakers and sports, a must
- Familiarity with Radian 6, Burrelles Luce, Google Analytics, a plusPREFERRED SKILLS:
- Microsoft Office Suite (Word, Excel, Powerpoint)
- Adobe Design Suite (Photoshop, InDesign, Acrobat)
- Wordpress/Blogger/Tumblr
- Twitter/Facebook/Instagram/Pinterest
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