Manager, Retail Marketing
Country : USA
State : California
County : Orange County
Town : IRVINE
Category : Marketing
Contract type : Permanent
Availability : Full time
Job description
This position is based at our Corporate HQ in Irvine, CA.
Partner with Retail Marketing Director with retail execution of brand strategies through assortments, sampling, sets & product strategyLead creation, retailer marketing calendars, Retail Launch Calendar & Sample/Set Cadence CalendarIn conjunction with Head of Retail Marketing, develop sampling strategy and product assortment strategy for North AmericaProvide direction to Retail Marketing CoordinatorOutline the strategic short and long-term plan for retailer marketing initiatives and develop streamlined processes for delivering the approved initiative, collaborating closely with Corporate Sales DirectorComplete & create a competitive analysis tracker of promotional sets & samplesBe a primary marketing contact with key retailers in North AmericaDevelop the appropriate marketing campaign strategies to reinforce the Too Faced brandAnalyze channel insights, market insights and program/product performance; presents findings to influence future programming, development of brand plans and channel strategiesCreate & submit marketing briefs & serve as the liaison between sales and global marketing to ensure timelines and flawless executionWork with retail directors to create synergy across all channels and marketing levers on key initiatives, including new product launches and support for key core SKUsTrack ROI and analyze, promotional vehicle activity by retailer Responsible for attending retail conferences, market weeks and retail events as needed. Position requires travel.Adhere to budget and track against retail marketing budget
Profile
- Proficient in all Microsoft Office applications (Excel, Word, PowerPoint)
- Bachelor’s degree in Marketing preferred
- Minimum 3 years of retail marketing experience and/or sales, preferably in the prestige cosmetics industry
- Excellent oral, written and presentation skills
- Self-motivated, committed, tenacious and goal-oriented
- Knowledge and passion for the beauty industry and retail environment
- A positive and inspiring team player with a can-do attitude
- Organized and detail oriented in both managing tasks and budget tracking
- Able to work under pressure effectively & efficiently
- Ability to adapt to changing priorities and multi-task
- Creative thinker and problem-solver
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