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Manager, Site Merchandising

Country : USA USA

Region : New York


Category : Merchandising

Contract type : Permanent

Availability : Full time

Job description

Company Description

Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.

Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.

Job Description

The E-commerce Manager, Site Merchandising is responsible for optimizing the canadagoose.com site experience in NA. This individual is responsible for managing and creating the pre-purchase customer journey through his/her vision, research, planning, and ongoing partnerships with key stakeholders. They will partner closely with internal stakeholders to develop personalized customer journeys for client segments, driving conversion through a/b testing and merchandising efficiencies. Additionally, they will be responsible for developing site reporting and KPIs, helping Canada Goose better understand how customers interact with the website. They will also measure success on e-commerce product and campaign launches, understanding the effects of these innovations on consumer behavior.

The ideal candidate will bring a mix of creativity, agility and analytic talent to identify digital/ retail trends, synthesize information from multiple touch points and create business solutions in a fast-paced, multi-dimensional environment that delivers a best-in-class luxury digital commerce experience.

What You'll Do:


  • Implements online merchandising strategies, focusing on year-on-year sales growth, conversion, and engagement. Source and implement merchandising tools to optimize the site experience in partnership with the Director of E-commerce
  • Lead collaboration with internal teams to bring storytelling to the Canada Goose website while supporting campaigns, collaborations, and special projects
  • Work in close partnership with Marketing and E-commerce Product to enhance eCommerce functionality and site creative opportunities; help roadmap and project plan, providing business cases as needed
  • Executes the selection of product featured across the site experience based on inventory, performance, and customer mindset including all marketing/content placements. Partner in key product page presentations (mood boards, category storytelling, content slots, etc.)
  • Own personalization on the site, developing unique customer journeys through client segmentation and a/b testing on the site that drive conversion, both online and in-store
  • Analyze product merchandising strategies through relevant KPIs and recommend changes if needed
Analytics/Digital Marketing

  • Identify opportunities and implement optimizations which drive conversion and enhance customer experience
  • Understand and support digital marketing practices to optimize all digital marketing channels, including Social, Search, Display, and Affiliate
  • Partner with Digital Marketing on innovations that drive channel growth
  • Analyze daily, weekly, and monthly digital marketing performance to find opportunities
  • Develop a deep understanding of how the customer interacts and converts on the site
  • Analyze and report on product conversion, sell-through and return rates
  • Initiate projects and strategies to improve site experience through advanced analytics and competitive review
Business/Project Management

  • Work directly with the product team in the creation of new features and functions that provide value-added services to the customer support teams
  • Leverage data sources from web analytics, customer research, UX research, vendor partners, and industry reports to improve customer satisfaction constantly
  • Manage 3rd party site experience platforms, such as email pop-ups, personalization, UGC, etc.
  • Develop AB testing and personalization roadmaps

Let's Talk About You:

  • 5+ years of e-commerce merchandising
  • Minimum 3 years of supervisory / manager experience
  • Working knowledge, and experience with Salesforce Commerce Cloud, other Sales Force Products, Salsify (PIM)
  • Proven track record in workflow optimization
  • Data Analysis, experience with Google Analytics, BI tools, Core Metrics or Omniture an asset
  • Understanding of E-commerce, Retail, and CX best practices

Additional Information

All your information will be kept confidential according to EEO guidelines.

What's in it For You?

  • A company built on Canadian roots and heritage
  • Your work is recognized with a comprehensive and competitive Total Rewards Program
  • Opportunities for career growth through numerous internal and external programs
  • Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
  • Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about
  • Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
  • Inspiring leaders and colleagues who will lift you up and help you grow
We believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work everyday.  We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world, identify challenges, and to discover, design, produce, and deliver great products and service. Our different perspectives are what enable us to create, dream and live in the open.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

There are multiple ways to interview with us! If you require any interview accommodation for your interview, please e-mail us at [email protected]
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