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Manager, Trade Marketing, jo Malone London North America

Country : USA USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

Jo Malone London is a unique fragrance portfolio and luxury products for the bath, body and home. Rewriting the rules of perfumery by mixing unexpected combinations of ingredients and providing elegant yet playful concepts where scent is used with abandon, the world of Jo Malone continues to inspire a loyal following. Responsible for driving sales and market share growth for at Jo Malone London at Neiman Marcus, Bergdorf Goodman, Bloomingdales, Macy's, Dillard's and Belk through a mix of strategic planning, tailoring of national programs, creation of retailer specific programs, and successful execution in-store, online and Omni channel. ACCOUNTABILITIES: Leads / Supports Strategic Planning for Jo Malone London with Retail Partners Partner with Jo Malone London Marketing head and Field Sales Director on overall marketing strategy including launch support, seasonal/promotional calendar and media Exhibit strong understanding of all drivers of business performance (including quantitative and qualitative data) to consistently optimize strategy and execution Partner with field, KAM team, and NA CRM to develop best in class knowledge of consumer base Develop mix of tactics that strengthens brand relevance, meets sales goals and is consistent with brand and retailer strategies Leads / Supports Omni channel Integration & Acceleration of retailer.com Collaborate with Brand e-commerce team to develop strategies, sales plans, and execution tactics for retailer.com to deliver outsized growth and gain share Help drive the integration of bricks and .com, working to evolve the business and service models at both bricks and .com to fully capitalize on the strengths of each channel Work closely with the Retailer teams for brick & mortar, .com, and marketing to further integrate strategic objectives, sales objectives, and marketing planning to capitalize on potential synergies Drives Retailer-Specific and Field-Driven Programs Develop seasonal programs and strategies including marketing calendars and promotional vehicles to best support retail needs and maximize sell-through Serve as key contact for all retailer marketing programs Manage retailer and strategy decks and presentations Recap execution of all in-store and online marketing initiatives Develop test and learn in-store marketing programs (e.g., Best Sellers, Paid sampling) Leads / Supports Co-op Planning Partner with Regional Sales Director and Buying Teams in the creation of an integrated, Omni channel marketing strategy to drive awareness and engagement while maximizing ROI Create targeted programs for key consumer Beauty segments Oversee co-op print advertising process Leads Business Analysis and Monitors KPIs for Effective Allocation of Marketing Resources Make analytically supported recommendations to influence sales performance Measure marketing program effectiveness via regular monitoring of KPI's for all retailer programs Draw upon both in-store knowledge and customer analytics Q

Profile

5+ years related experience College Degree with focus on Marketing / MBA preferred Exhibit strong analytical skills and detail orientation with strong problem solving capabilities Ability to think strategically and to conceptualize and implement new ideas Requires strong oral and written communication skills, as well as interpersonal and team building capabilities with internal functional groups as well as with external partners
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