San Francisco, California, US
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Marketing Manager - Audience Experience (Remote)

Country : USA USA

State : California

County : San Francisco County

Town : San Francisco

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that’s run through those five decades is the phenomenal people that make up our brand – our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.

We’ve built our brand on staying true to our roots while always being out in front of what’s next. If you want to be part of an iconic American brand, and help lead the way for where we’re headed, we’d love to have you join us.

Job description

About the Role
The Marketing Manager - Audience Experience, North America, is responsible for driving the strategy and performance of the email channel and optimizing how content comes together to create a compelling experience for each customer. The Audience Experience team is accountable for developing a compelling and synchronous cross-channel experience, measured by engagement/sales. The unique value this team brings is a deep understanding of personalization and segmentation strategy, a holistic view of market and customer experience, and analytical prowess to make messaging recommendations, drive strategy, and highlight channel innovation needs.

This position will report to the Senior Manager of Audience Experience, North America.

This role is based out of the SF office. Currently, job duties are being performed remotely. However, the Company may in the future require you/this role to be in the office on a full-time or part-time basis. Pursuant to Gap Inc.'s policy, all employees who wish to enter Gap Inc.'s San Francisco Bay Area, New York, and Albuquerque office buildings will need to be vaccinated, unless an exemption from the vaccine requirement is approved due to an accommodation for a disability or for a sincerely held religious belief.

What You'll Do

  • Responsible for the email channel strategy and execution through analysis, testing, and an understanding of trends and the industry to maximize traffic to gap.com

  • Lead email calendar strategy and planning including circ and segmentation strategy

  • Manage and coordinate calendar inputs across cross-functional partners and ensure alignment with business priorities

  • Analyze email data and monitor ongoing channel and audience performance across key metrics

    • Oversee triggered email program and manage performance and program updates

    • Own strategic projects based on business needs

    • Own cross-functional communications between internal and external teams across email

    • Execute a strong customer experience and fuel that vision through process, analytics, testing, innovation, and content to optimize our channel experiences


Who You Are

  • Self-starter, ability to define own plans within larger strategy of the business & autonomously execute.

  • Strong analytical skills and knowledge of excel are a must, Experience in Adobe Analytics a plus.

  • Positive attitude and ability to manage change, thrive in a fast-paced environment, deal with ambiguity, and prioritize multiple projects.

  • Tremendous organization, attention to detail, and process management.

  • History of effective cross-functional partnerships and working through multiple levels of an organization.

  • Strong written and verbal communication skills especially the ability to glean insights and tell a story from the data.

  • 4+ years of relevant marketing experience; email and/or lifecycle marketing experience preferred

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