New York, NY, New York, US
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Marketing Manager, Global Campaigns - Maybelline Global

Country : USA USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

Job: Manager, Global Campaigns
Product Campaign & Content Management:
Oversight for the strategic development of campaign content across the face and lip categories within the key consumer touchpoints. Within this, responsible for ensuring integrated engagement across online and offline.
Key responsibilities are:
- Define the Brand's campaign calendar, to ensure the right allocation of resources and support for launches, promotions & always-on with a focus on digital first.
- Manage the Brand's campaign budget and allocation and prioritization across categories
- Point of contact for zones and countries for integrated campaigns
- Oversee the creation of digital first campaign content and ensure it resonates with the consumer:
- Manage creation of above the line marketing communication content for projects
- Owned media content: social media content, website & mobile app content (film, videos, visuals, packshots, posts, hashtags)
- Earned media content: UGC content, blogger & influencer content
- Paid media content: PR content, SEM guidelines, display ads, e-retail kits
- Oversee the agencies responsible for the creation of content:
- Oversee & review agency progress
- Ensure content meets the Brand DNA
- Sign off agency contract & financials
- Identify new agencies to work with and run regular review of agency roster
- Challenge agencies for innovative content and new formats
- Oversee the release of dossiers (of assets) to the countries from Product Campaign and Content Management
- Review the guidelines for content local adaptation & implementation
- Actively participate in the Digital Tribe
- Work closely with the brand experience team and the Digital leads in the DMI/Global Marketing for integration of eCommerce campaigns.


- 5+ years of related business experience
- Experience in Digital platforms and various ecommerce landscapes of the regions.
- In depth knowledge of:
- Consumer habits & language
- Consumer engagement methodologies
- Agency management
- Country requirements
- Marketing seamless integration
- Consumer package goods or beauty industry experience is preferred
- PC Proficiency (Microsoft Suite)
- Information & Data management
- Collaborative leadership skills
- Project Management Skills
- Quantitative data analysis skills
- Prioritization & Organization Skills
- Strong Interpersonal Skills (written and oral)
- Demonstrated L'Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
- Strong appreciation for our business / sensitivity to métier
- Must be professional and energetic with a positive attitudeWe are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.
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