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Marketing Manager, Gucci Beauty

Country : USA USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

pspan style=font-size:11.0ptspanspan style=font-family:Calibri, sans-serifbspan style=border:none windowtext 1.0pt;font-size:10.5pt;padding:0.0inspanspan style=font-family:#39;Segoe UI#39;, sans-serifspan style=color:blackUS MARKETING MANAGER, GUCCI BEAUTY/span/span/span/span/b/span/span/span/pp /ppspan style=font-size:11.0ptspanspan style=font-family:Calibri, sans-serifbuspan style=border:none windowtext 1.0pt;font-size:10.5pt;padding:0.0inspanspan style=font-family:#39;Segoe UI#39;, sans-serifspan style=color:blackPosition Overview/span/span/span/span/u/bbrbrspan style=font-size:10.5ptspanspan style=font-family:#39;Segoe UI#39;, sans-serifspan style=color:blackThe individual will be responsible for the strategic planning and execution of the 360 marketing plans for Gucci Beauty (make-up amp; collection: The Alchemist's Garden) in the US as we grow our distribution in department stores and specialty channel. /span/span/span/span/span/span/span/pp /ppspan style=font-size:11.0ptspanspan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspanspan style=font-family:#39;Segoe UI#39;, sans-serifspan style=color:blackThe candidate will shape budgeting, forecasting, media planning, in-store and online merchandising, Pamp;L tracking, pricing and promotional strategies relating to the brand. The person will act as the brand guardian in the US and make business recommendations relevant to the overall growth of the brand in the beauty category./span/span/span/spanbrbrbuspan style=border:none windowtext 1.0pt;font-size:10.5pt;padding:0.0inspanspan style=font-family:#39;Segoe UI#39;, sans-serifspan style=color:blackPrimary Responsibilities/span/span/span/span/u/bbrbrbspan style=border:none windowtext 1.0pt;font-size:10.5pt;padding:0.0inspanspan style=font-family:#39;Segoe UI#39;, sans-serifspan style=color:blackMarketing Strategy/span/span/span/span/b/span/span/span/pullispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifDeveloping 3-year brand strategy and executing marketing plans to ensure continued growth of portfolio/brand/franchise/span/span/span/span/span/span/span/lilispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifSupport in media planning, pricing, merchandising and promotional strategy/span/span/span/span/span/span/span/lilispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifSupport end-to-end media plan process from media agency briefing to approval requests/span/span/span/span/span/span/span/lilispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifCollaborate on influencer strategy with in-house Influencer Team/span/span/span/span/span/span/span/lilispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifKeep track of weekly market share (NPD), rankings at retailers and POS data (internal system)/span/span/span/span/span/span/span/li/ulpspan style=font-size:11.0ptspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifPrepare brand reviews decks for management/span/span/span/span/span/span/pullispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifBuild 360 launch plans in collaboration with N+1 and cross functional teams/span/span/span/span/span/span/span/lilispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifUpdate launch calendar and launch reports on a weekly basis/span/span/span/span/span/span/span/lilispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifWork in close partnership with Global Marketing team (based in Paris) to support global in the development of long-term strategic direction including innovation pipeline/span/span/span/span/span/span/span/lilispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifPerform competitive analyses, analyzing risks and opportunities/span/span/span/span/span/span/span/li/ulp /ppspan style=font-size:11.0ptspanspan style=font-family:Calibri, sans-serifbspan style=border:none windowtext 1.0pt;font-size:10.5pt;padding:0.0inspanspan style=font-family:#39;Segoe UI#39;, sans-serifspan style=color:blackPamp;L/span/span/span/span/b/span/span/span/pullispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifTrack revenue forecast and marketing spend budget (Aamp;CP) vs. actuals and plan/span/span/span/span/span/span/span/lilispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifProficient Pamp;L management and ownership/span/span/span/span/span/span/span/lilispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifResponsible for PO management and follow up/span/span/span/span/span/span/span/li/ulp /ppspan style=font-size:11.0ptspanspan style=font-family:Calibri, sans-serifbspan style=border:none windowtext 1.0pt;font-size:10.5pt;padding:0.0inspanspan style=font-family:#39;Segoe UI#39;, sans-serifspan style=color:blackSKU Management/span/span/span/span/b/span/span/span/pullispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifForecast management (saleable and non-saleable items): help enter forecast in system for initiatives based on benchmark, fragrance trends and retailer feedback. Update forecast as needed./span/span/span/span/span/span/span/lilispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifWork with Demand Planning and Sales Operations teams to ensure accuracy in forecasts and calendarization of saleable and promotional items in order to achieve quarterly profit targets./span/span/span/span/span/span/span/lilispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifKeep SKU assortment lists by retailer or channel updated and communicate with cross-functional teams accordingly./span/span/span/span/span/span/span/lilispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifProvide SKU logistics information to cross-functional teams as requested./span/span/span/span/span/span/span/li/ulp /ppspan style=font-size:11.0ptspanspan style=font-family:Calibri, sans-serifbspan style=border:none windowtext 1.0pt;font-size:10.5pt;padding:0.0inspanspan style=font-family:#39;Segoe UI#39;, sans-serifspan style=color:blackMerchandising (Online, Brick and Mortar)/span/span/span/span/b/span/span/span/pullispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifWork with local and global merchandising teams on strategy as well as instore and online execution./span/span/span/span/span/span/span/lilispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifEnsure brand cohesiveness across all brick amp; mortar doors despite customization by channel as well as online./span/span/span/span/span/span/span/lilispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifEnsure brand guidelines are respected in all instore merchandising executions (permanent and temporary) as well as online./span/span/span/span/span/span/span/lilispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifSign off on all visual merchandising concepts and renderings./span/span/span/span/span/span/span/li/ulpspan style=font-size:11.0ptspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifCreation, review and approval of all planograms./span/span/span/span/span/span/pp /ppspan style=font-size:11.0ptspanspan style=font-family:Calibri, sans-serifbspan style=border:none windowtext 1.0pt;font-size:10.5pt;padding:0.0inspanspan style=font-family:#39;Segoe UI#39;, sans-serifspan style=color:blackBrand Execution/span/span/span/span/bbrspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifEnsure perfect in-store and online execution of the brand./span/span/span/span/span/pullispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifManage eventing strategy and support in store and digital execution for launches and ongoing. /span/span/span/span/span/span/span/lilispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifMonitor online stores and Bamp;M stores on a regular basis (following company's health and safety guidelines)./span/span/span/span/span/span/span/lilispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifCreate seasonal sell books and maintain them up-to-date./span/span/span/span/span/span/span/lilispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifAccess and monitor creative assets library (pack shots, product descriptions, mock ups, online assets, visual merchandising guidelines, education guidelines). Fulfill requests as needed./span/span/span/span/span/span/span/lilispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifDay-today administrative tasks to support the brands as needed./span/span/span/span/span/span/span/li/ulp /ppspan style=font-size:11.0ptspanspan style=font-family:Calibri, sans-serifbspan style=border:none windowtext 1.0pt;font-size:10.5pt;padding:0.0inspanspan style=font-family:#39;Segoe UI#39;, sans-serifspan style=color:blackCommercial Strategy/span/span/span/span/bbrspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifPlan trade activation with sales (sell-in, sell-thru teams) and channel strategy teams./span/span/span/span/span/pullispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifCreate and update retailer presentations as needed./span/span/span/span/span/span/span/lilispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifSupport retailer and business partner presentations as needed./span/span/span/span/span/span/span/lilispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifCollaborate on Ecommerce strategy (Retailer.com, Pure Players)./span/span/span/span/span/span/span/li/ulp /ppspan style=font-size:11.0ptspanspan style=font-family:Calibri, sans-serifa name=_Hlk81406979bspan style=border:none windowtext 1.0pt;font-size:10.5pt;padding:0.0inspanspan style=font-family:#39;Segoe UI#39;, sans-serifspan style=color:blackNUMBER OF DIRECT REPORTS: TBD /span/span/span/span/b/a/span/span/spanbr /ppspan style=font-size:11.0ptspanspan style=font-family:Calibri, sans-serifbspan style=border:none windowtext 1.0pt;font-size:10.5pt;padding:0.0inspanspan style=font-family:#39;Segoe UI#39;, sans-serifspan style=color:blackQUALIFICATIONS AND EXPERIENCE: (Academic, Professional, Relevant Job Knowledge)/span/span/span/span/b/span/span/span/pullispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifUndergraduate degree required; MBA degree in Marketing preferred./span/span/span/span/span/span/span/lilispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serif5+ years in prestige beauty marketing experience; /span/spanspan style=color:#002554familiar with Sephora/Department stores make-up landscape plus working with a license/span/span/span/span/span/span/lilispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifStrong Pamp;L fundamentals/span/span/span/span/span/span/span/lilispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifKnowledge in all areas of beauty marketing (program development, media planning including digital, market analysis, market research, Pamp;L management, marketing plans development) and critical project management skills./span/span/span/span/span/span/span/lilispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifStrong commercial mindset and business acumen with deep analytical skills./span/span/span/span/span/span/span/lilispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifVery strong attention to detail: the ideal candidate will love digging into details/span/span/span/span/span/span/span/lilispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifStrong ability to work across different projects and cross functionally. Must be able to work on multiple tasks at the same time and work well in a fast paced environment./span/span/span/span/span/span/span/lilispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifKnowledge of US makeup environment - luxury in particular (competitive brands, retail environment, digital activations) at Sephora and in US department stores. /span/span/span/span/span/span/span/lilispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifIdeal candidate would have experience working with a licensor partner. /span/span/span/span/span/span/span/lilispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifStrong presentation and communication skills./span/span/span/span/span/span/span/lilispan style=font-size:11.0ptspanspanspan style=vertical-align:baselinespan style=font-family:Calibri, sans-serifspan style=font-size:10.5ptspan style=font-family:#39;Segoe UI#39;, sans-serifNPD Market Research, MS Office (proficient in Excel and PowerPoint)./span/span/span/span/span/span/span/li/ulp /ppspan style=font-size:11.0ptspanspan style=font-family:Calibri, sans-serifbuspan style=border:none windowtext 1.0pt;font-size:10.5pt;padding:0.0inspanspanspan style=font-family:#39;Segoe UI#39;, sans-serifspan style=color:blackSpecial Skills Required/span/span/span/span/span/u/bbrbrbspan style=border:none windowtext 1.0pt;font-size:10.5pt;padding:0.0inspanspanspan style=font-family:#39;Segoe UI#39;, sans-serifspan style=color:blackAnalytical amp; Strategic /span/span/span/span/span/bspan style=border:none windowtext 1.0pt;font-size:10.5pt;padding:0.0inspanspanspan style=font-family:#39;Segoe UI#39;, sans-serifspan style=color:black- /span/span/span/span/spanspan style=font-size:10.5ptspanspanspan style=font-family:#39;Segoe UI#39;, sans-serifspan style=color:blackBig picture thinking, Planning, creativity, problem solving and analysis/span/span/span/span/spanbrbrspan style=font-size:10.5ptspanspan style=font-family:#39;Segoe UI#39;, sans-serifbspan style=border:none windowtext 1.0pt;padding:0.0inspan style=color:blackBusiness /span/span/bspan style=border:none windowtext 1.0pt;padding:0.0inspan style=color:black- /span/spanspanspan style=color:blackWork-flow structuring, product knowledge, account administration, automated office systems, multi-tasking, analytical, quantitative, organizational, detail-oriented, time management/span/spanbrbrbspan style=border:none windowtext 1.0pt;padding:0.0inspan style=color:blackCreativity and Innovation /span/span/bspanspan style=color:black- Creativity, originality, intuition/span/spanbrbrbspan style=border:none windowtext 1.0pt;padding:0.0inspan style=color:blackLeadership and Personal /span/span/bspanspan style=color:black- Communication, objectivity, integrity, dependability, initiative, flexibility, sensitivity, impact, tenacity, autonomy, collaboration, resourceful, ability to work cross functionally and build strong relationships across teams./span/span/span/span/span/span/span/span/p
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