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Marketing Manager - Mobile

Country : USA USA

State : Massachusetts

County : Middlesex County

Town : Somerville

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.
- Lead and manage mobile APP marketing strategy focused on acquisition, traffic, UX, Cross Channel Automations and driving revenue
- Work with global team to improve and enhance consumer experience through innovation & consumer journey development
- Develop, manage, and constantly drive app store optimization (ASO)
- Manage SMS/Email/Push communications to users to drive more engagement and revenues from app
- Collaborate with Media team for execution of omnichannel campaigns
- Develop audiences with CRM team to plan campaigns to increase app acquisition and retention
- Plan and execute campaigns to boost download, usage, and purchase - work specifically with acquisition and retention teams on campaigns + email strategy
- Manage and develop creative briefs for regionally based app content
- Responsible for agency partner relationships, budgets and SOWs
- Manage and execute regionally based exclusive app experiences and content programming that features athletes, ambassadors, collaborations and products
- Work with Web content team on optimization strategy - optimizing website and other online channels to drive more organic traffic and increase app downloads
- Create and manage portfolio of app influencers and reviewers
- Demonstrate ability to work at the planning level (generating bold and innovative ideas for growth via paid and owned channels) and at the tactical level (managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems)
- Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained
- Collaborate and communicate with global retail, global marketing, regional retail and regional marketing teams on all App based strategy and execution.
- Bachelor's degree and 5+ years of relevant experience in paid marketing, mobile marketing, mobile installations, digital marketing, and/or display and search marketing. mobile app marketing experience preferred.
- Data-driven and analytical with experience in Excel and Google Analytics
- Tenacity and sense of urgency; ability to make things happen quickly with large, less nimble partners and/or teams.
- Ability to work in a fast-paced performance driven environment where continuous innovation is expected
- Experience in optimizing campaigns based on specific target KPIs troubleshooting errors, identifying new growth opportunities and presenting findings
- Experience analyzing post-install campaign metrics or web conversion events and regularly providing updates to improve our acquisition and retargeting efforts.
- Preferably experience with App Performance Marketing and tools such Appsflyer, Adjust, Localytics, Tune, App Annie.

Job description

- Lead and manage mobile APP marketing strategy focused on acquisition, traffic, UX, Cross Channel Automations and driving revenue
- Work with global team to improve and enhance consumer experience through innovation & consumer journey development
- Develop, manage, and constantly drive app store optimization (ASO)
- Manage SMS/Email/Push communications to users to drive more engagement and revenues from app
- Collaborate with Media team for execution of omnichannel campaigns
- Develop audiences with CRM team to plan campaigns to increase app acquisition and retention
- Plan and execute campaigns to boost download, usage, and purchase - work specifically with acquisition and retention teams on campaigns + email strategy
- Manage and develop creative briefs for regionally based app content
- Responsible for agency partner relationships, budgets and SOWs
- Manage and execute regionally based exclusive app experiences and content programming that features athletes, ambassadors, collaborations and products
- Work with Web content team on optimization strategy - optimizing website and other online channels to drive more organic traffic and increase app downloads
- Create and manage portfolio of app influencers and reviewers
- Demonstrate ability to work at the planning level (generating bold and innovative ideas for growth via paid and owned channels) and at the tactical level (managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems)
- Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained
- Collaborate and communicate with global retail, global marketing, regional retail and regional marketing teams on all App based strategy and execution.

Profile

- Bachelor's degree and 5+ years of relevant experience in paid marketing, mobile marketing, mobile installations, digital marketing, and/or display and search marketing. mobile app marketing experience preferred.
- Data-driven and analytical with experience in Excel and Google Analytics
- Tenacity and sense of urgency; ability to make things happen quickly with large, less nimble partners and/or teams.
- Ability to work in a fast-paced performance driven environment where continuous innovation is expected
- Experience in optimizing campaigns based on specific target KPIs troubleshooting errors, identifying new growth opportunities and presenting findings
- Experience analyzing post-install campaign metrics or web conversion events and regularly providing updates to improve our acquisition and retargeting efforts.
- Preferably experience with App Performance Marketing and tools such Appsflyer, Adjust, Localytics, Tune, App Annie.

MARKETINGMARKETING MANAGER - MOBILESomerville, Massachusetts, United States of America
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.
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