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Marketing Manager – Rewards, Loyalty & Payments (Rlp)

Country : USA USA

State : California

County : San Francisco County

Town : San Francisco

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

Our past is full of iconic moments — but our future is going to spark many more. Our brands — Gap, Banana Republic, Old Navy, Athleta, INTERMIX and Hill City — have dressed people from all walks of life and all kinds of families, all over the world, for every occasion for more than 50 years.

But we’re more than the clothes that we make. We know that business can and should be a force for good, and it’s why we work hard to make product that makes people feel good, inside and out. It’s why we’re committed to giving back to the communities where we live and work. If you're one of the super-talented who thrive on change, aren't afraid to take risks and love to make a difference, come grow with us.

Job description

About the Role
The Lifecycle team is responsible for keeping the customer engaged in the loyalty program by driving a robust, enterprise-wide retention program that strategically communicates to the loyalty customer leveraging various lifecycle triggers and customer segmentation. Lifecycle marketing data is rich and highly complex, managing triggers, information flow and overall loyalty and affinity to the Gap Inc brands. This team manages the various lifecycle marketing programs and interfaces with the Brand Marketing and Brand Loyalty teams to integrate these initiatives into the overall brand marketing program/commercial planning calendar. This team's mission is to increase member engagement and retention by reminding individuals of the benefits of being a part of the loyalty program.

What You'll Do
  • Help drive omnichannel strategy across our loyalty lifecycle programs (i.e. holistic program education, trigger communications, segment based communications) in partnership with the Lifecycle Loyalty Director

  • Develop creative briefs and oversee the development of loyalty marketing assets across multiple platforms and brands; ensuring creative is on-strategy, customer-led, and on-brand

  • Own implementation strategy, inclusive of managing the data and tech personalization

  • Partner with cross functional teams to perform campaign QA and ensure flawless execution of the strategy

  • Pull data for reporting program results to stakeholders and cross-functional partners; develop hindsightecaps with recommendations to optimize campaigns and business performance

  • Help drive technology integration and explore in partnership with Product Management in addition to managing project managing dependencies and timelines

  • Build out automated, triggered emails and direct mails to move members through the loyalty journey, working closely with data, tech and vendor partners

Profile

Who You Are
  • Self-starter with strong interpersonal skills, who is able to work effectively and build strong relationships with business partners

  • Able to manage change; thrives in a fast-paced and dynamic environment, and brings structure to ambiguous situations

  • Process oriented with experience streamlining the automation/journey mapping processes, thereby reducing errors

  • Experience with data analysis, solutioning, and implementation; ability to create seamless integration and utilization of personalization/optimization technologies

  • Strong written and verbal communication skills; able to simplify and communicate complex ideas; able to glean insights and tell a story from the data

  • Experience using logic and methods to solve difficult problems and derive effective solutions

  • 3+ years of relevant work experience in marketing, advertising, loyalty, ecommerce or related field, focused on driving the development, execution, and analysis of omni-channel marketing programs

  • Past credit card, retail, or agency experience preferred

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