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Marketing Manager, Skincare - Philosophy

Country : USA USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation




BRAND MANAGER SKINCARE - philosophy
US LUXURY - NEW YORK CITY
On-Site (Omni-Work Policy) - Full Time


Job description

COTY is looking for smart leaders who are fast and passionate.

Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skin care and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY's products are sold in over 150 countries around the world. COTY and its brands are committed to range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com

THE ROLE

In this role you will be responsible for:

Marketing Strategy

  • Contribute to development of 3-year brand strategy

  • Plan media, pricing, merchandising and promotional strategy

  • Own end-to-end media plan process from media agency briefing to approval requests

  • Collaborate on influencer strategy with in-house Influencer Team

  • Keep track of monthly market share (NPD), rankings at retailers and POS data (internal system)

  • Special focus on tracking online channel sales, social trends

  • Prepare brand reviews decks for management

  • Create 360 launch plans

  • Update launch calendar and launch reports on a weekly basis

  • Work in close partnership with Global Marketing teams (based in New York City) to in the development of long-term strategic direction, including innovation pipeline

  • Perform competitive analyses

  • Constantly analyze risks and opportunities


  • P&L

    • Track revenue forecast and marketing spend budget (A&CP) vs. actuals and plan

    • Proficient P&L management and ownership

    • Monthly meetings with finance to ensure close financial monitoring


    • SKU Management

      • Manage all forecasting (saleable and non-saleable items): enter forecast in system for initiatives based on benchmark, fragrance trends and retailer feedback. Update forecast as needed.

      • Work with Demand Planning and Sales Operations teams to ensure accuracy in forecasts and calendarization of saleable and promotional items in order to achieve quarterly profit targets.

      • Keep SKU assortment lists by retailer or channel updated and communicate with cross-functional teams accordingly.

      • Provide SKU logistics information to cross-functional teams as requested.

      • Monitor inventory levels.


      • Merchandising (Online, Brick and Mortar)

        • Work with local and global merchandising teams on strategy as well as instore and online execution.

        • Ensure brand cohesiveness across all brick & mortar doors despite customization by channel as well as online.

        • Ensure brand guidelines are respected in all instore merchandising executions (permanent and temporary) as well as online.

        • Create and review all planograms.


        • Brand Execution

          • Ensure perfect in-store and online execution of the brand.

          • Enable the field sales and education teams for engaging skincare and fragrance instore events.

          • Monitor online stores and B&M stores on a regular basis (following company's health and safety guidelines).

          • Update creative assets library (packshots, product descriptions, mock ups, online assets, visual merchandising guidelines, education guidelines).


          • Commercial Strategy

            • Plan trade activation with sales (sell-in, sell-thru teams) and channel strategy teams.

            • Create and update retailer presentations as required.

            • Present novelties and brand strategy to retailers and business partners.

            • Collaborate on Ecommerce strategy (Retailer.com, Pure Players).


            • WHAT YOU'LL BRING

              We'd love to see candidates who have:

              Essential:

              • A bachelor's degree is required, and an MBA is preferred.

              • Minimum of 5 years relevant work experience in marketing

              • Knowledge in all areas of marketing (programs development, media planning including digital, market analysis, market research, P&L management, marketing plans development...) and project management skills.


              • Desirable:

                • Strong presentation and communication skills.

                • NPD Market Research, MS Office (proficient in Excel and PowerPoint).

                • Very strong commercial mindset and business acumen with deep analytical skills.

                • Very strong attention to detail: the ideal candidate will love digging into details

                • Strong knowledge of US beauty & skincare environment - luxury in particular, (competitive brands, retail environment, digital activations).


                • WHAT WE OFFER

                  This is unique role with a genuine opportunity to make an impact. You'll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

                  Coty's global omni-working policy provides the option to work up to 50% of your month in the office and 50% at home. We believe that a more flexible philosophy of work will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.

                  Per the NYC Vaccine Mandate, COVID-19 vaccinations are required to work in any Coty office, Retailer, or partner facility. You may find Coty's NYC Covid-19 Vaccination Policy here.

                  ABOUT US

                  Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you're the kind of person who refuses to settle, if you want to think bigger, learn faster, and go further than you ever thought possible - we'd love to hear from you.

                  Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.

                  EQUAL EMPLOYMENT OPPORTUNITES

                  We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected] We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

                  English - Please click on this link to review the Notification of Equal Opportunity Rights poster

                  Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo
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