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Merchant Account Executive Personalization, Specialist

Country : USA USA

State : New York

Town : New York

Category : Sales

Contract type : Permanent

Availability : Full time

Company presentation

Macy's is proudly America's Department Store. For more than 160 years, Macy's has served generations at every stage of their lives. Our customers come to us for fashion, value and celebration.
Macy's Marketing delivers a healthy, profitable customer franchise that is growing through engagement and acquisition. Our team leads strategic initiatives such as personalization and monetization, as well as our Star Rewards Loyalty program.
Take the helm of one of the world's most beloved brands and help bring it to life for our customers. As part of our team, you'll own, guide, and direct marketing efforts, motivating our customers to strengthen their relationship with our brand. Constantly creating, innovating, and exploring the new, you'll drive customer engagement and loyalty while sparking excitement.

Job description

The position is responsible for carrying out strategies for the Beauty business and builds content support that aligns with overall Marketing and Merchandising strategies. This position develops close relationships with cross functional Marketing teams and Merchants to deliver marketing campaigns to relevant customer segments.
Essential Functions:
- Assist in the development of cohesive marketing strategies for the Beauty business that supports seasonal/annual sales and EBIT goals.
- Partner with internal Marketing teams from Marketing Account Executives, Integrated Marketing, Account Services, Comms Planning, Project Management, Creative and Special Events to develop effective strategies and integrated plans to support Merchant priorities.
- Develop relationships with Merchant team and Fashion Office to align on key product stories and messaging to drive business.
- Maintain partnerships with external vendor partners in the execution of integrated marketing strategies and site assets.
- Ensure that integrated marketing plans deliver on vendor coop commitments.
- Support brand awareness and the increase of market share through an integrated sales and marketing approach focusing on Macy's destination businesses.
- Contribute to best practice sharing across all marketing activities through monitoring and analysis.
- Ownership of asset review for all media types to ensure correct execution for specific family of business.
- Demonstrate ownership of projects related to specific family of business and report findings.
- Ability to present marketing strategies to Senior Management.
- Special Assignments as required.

Profile

- Bachelor's Degree from a 4-year college or university
- 2-4 years prior experience in marketing, business administration, or retail
- Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner.
- Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels
- Ability to think creatively, strategically and technically
- Ability to work a flexible schedule based on department and Company needs
- Knowledge of MS Office computer programs are required
- Ability to interact with all levels in the organization
- Ability to foster strong relationships with business partners
- Analytical reasoning skills
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