Mobile App Marketing Manager
Country : USA
State : Texas
County : Denton County
Town : Denton
Category : Marketing
Contract type : Permanent
Availability : Full time
We are currently looking for a Mobile App Marketing Manager. This role will lead business, marketing and customer experience efforts for all SBH mobile applications (Sally Beauty & CosmoProf). This will include mobile app customer acquisition, retention and use, as well as goal setting and attainment, future roadmap development, and app utilization across all business entities (i.e., retail stores, field sales, etc.).
Manager will be required to partner with various departments across the organization to deliver against goals - Directors of Ecommerce for strategy alignment, Merchandising, Marketing, and Digital Product for ongoing mobile app development.
This individuals will not manage the mobile app development resources but will influence the roadmap.
"At Sally Beauty Holdings, we find beauty in diversity. Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us."
- Work with Digital, CRM and Customer Communication teams to develop appropriate campaigns and drive mobile app engagement. Work with Retail Ops team to ensure mobile app provides appropriate omni-channel customer experience
- Partner with Digital Product team to create mobile app development roadmap and provide customer with ongoing experience enhancements
- Lead internal and external efforts to drive support for mobile apps with key stakeholders
- Develop and deploy appropriate reporting in support of customer and user insights, engagement metrics, merchandising and marketing insights and overall profitability
- Proven success developing, implementing and managing mobile apps and related content strategies and initiatives for a direct-to-consumer and/or business-to-business organization
- Consumer brand and retail ecommerce experience requiredDemonstrated strategic thinking and ability to scale mobile apps
We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of Sally Beauty may take advantage of our in house salon with complimentary services, an onsite Sally Beauty Store with 30% merchandise discount, an onsite CosmoProf store with a 20% merchandise discount and a gourmet cafe.
Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability.