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na Catalyst Marketing Manager

Country : USA USA

State : California

County : Los Angeles County

Town : Los Angeles

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

Based in LOS ANGELES, as the NA Catalyst Marketing Manager, you will be part of the NA Catalyst Brand Management team. This team will be accountable for:
- Humanizing our brand through relationships with cultural catalyst, that create the future of sport* and energize the business and brand
- Providing outstanding service and brand management for all Catalyst relationships
- Engaging forward-thinking members with future forward Catalyst concepts and ideas which reimagines the future of sport*
- Owning targeted creative (and extensions) to specific NA catalyst needs
- Fueling our global engine with sharp, relevant insights that can seed new and future ideas
Who are we looking for?
We are looking for an experienced and hardworking brand marketeer with a passion for and connection to NA culture. They are brand catalyst guardians who are curious, opportunists, communicators, explorers, futurists and strategic connectors. They live in a fluid world, permeating subcultures, trans versing zeitgeist, building connections with leaders with vision across different mediums. They are visionaries that see unique opportunities to do things differently, expand perception, celebrate brand values, accelerate the business and advance the notion of sport culture.
A marketeer who is deliberate in acting as a laboratory, a testing ground to strategically push boundaries, incubate, test and learn to envisage and build new space for Nike and sport, when others may not see the opportunity. They live with boundless interest, openness, passion and truth, translating the forward-thinking language as only true insiders can do.
They guide the art and science, merging with a deft hand, a confluence of creative acumen and strategic intent to create something uniquely modern. They contribute to the start of the chain reaction culturally.
What will you work on?
As a NA Catalyst Brand Manager, you will be part of the NA Catalyst Brand Management function, reporting directly to the NA Catalyst Brand Director. In this role your core duties will include:
- Help create forward-thinking end-to-end marketing plans, concepts and narratives for signed NA catalysts
- Extend and drive relevant Global Catalyst Collaborator marketing plans and creative for the NA consumer
- Drive integration with retail marketing and our SNKRS App team to ensure the Catalyst Collaborator plans and Catalyst Launch calendar informs the retail and app journey
- Drive integration with the North America Brand Marketing teams to amplify key brand stories through forward-thinking ideas, catalysts and cultural moments.
- Gather structured and continuous forward-thinking consumer insights to allow us to better serve members in NA, and to feed back to NA/Global in order to help longer-term & seasonal concepts
- Partner with the Catalyst Relationship team to identify the next generation of cultural catalyst leaders in NA.
Who will you work with?
In this role you will work with the Catalyst Brand Management teams in the cities and Global, always with a growth attitude to contribute towards a World-class Catalyst team.
You will work cross-functionally in NA with key partners such as Brand Marketing, Sports Marketing, SCI, and Consumer Insights in service of our athletes, consumers and members. You will work closely with the Nike Direct and One Creative leaders to editorialize key catalyst moments and narratives to create energy through our storytelling.
The shape of your day-to-day leadership will vary significantly, and therefore your style and influence will have to adapt accordingly. We'll be collaborative, intuitive, and improve the effectiveness of individual as well as collective thinking. We'll multiply the opinions and expertise of those you engage with in order to apply coherent strategy and thinking that leads to new opportunities to continue to apply new thinking.

Profile

What you bring to Nike?
- 5 years' experience in brand and/or brand functional management, with ideally a strong focus on cross functional marketing.
- Prior marketing experience in NA and a demonstrable understanding of the Forward-thinking consumer, the NA Cities and Nike's position within it
- Prior execution of cross functional brand campaigns
- Proven experience identifying and managing external relationships with leaders with vision in NA-aligned to Nike's strategic objectives
- A desire & willingness to adapt in an agile fashion to our Forward-thinking consumers' and organization's needs to deepen our relationships with members
Strong proven track record of marketing experience, working with or in cultural industries generating influential global outcomes is preferred.
Functional Competencies:
- Brand Management - Timely and effective delivery of Marketing Plans through extensive cross-functional collaboration
- Visionary Mindset - Proven track record of working directly with or industries targeting the visionary consumer. Ensuring this consumer is at the forefront of all the work you do in the city to reimagine the future.
- Cultural Acumen - Strong experience, understanding and ability to navigate the Paris cultural landscape - with a strong lens on fashion, translating that into breakthrough Nike concepts and strategies
- Connected to Youth Culture. They are brand guardians who are curious, opportunists, communicators, explorers, futurists who strategically connect with the leaders of youth culture.
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