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Beaverton, Oregon, US
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Omnichannel Services Marketing Manager

Country : USA USA

State : Oregon

County : Washington

Town : Beaverton

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

WHO WE ARE LOOKING FOR
We are looking for an Omnichannel (O2O) Services Marketing Manager to support the 365 Marketing team in our efforts to make sport and Nike essential to the daily lives of athletes*. The O2O Manager will be a key member of the team, passionate about all areas the consumer has with the Nike brand - across all digital touchpoints, in-stores and at events. This candidate will need to be a storyteller who must think digital first, comfortable digging into the data to drive insights and actions in an environment where innovation is paramount. This candidate possesses communication skills to deliver compelling messages across a wide range of audiences: senior leadership, business leaders, territory teams and product owners. This candidate is a team collaborator that is comfortable with ambiguity: this is a new space for our brand to drive at scale and always on.
WHAT YOU WILL WORK ON
If this is you, you'll be in charge of leading the vision and strategy for daily relationships with athletes, scaling a daily content engine that is omnichannel in nature, starting with digital communication across omnichannel services and experiences. This team is at the forefront of brand storytelling, consumer data, creative content and technology. This work will require end-to-end management of marketing plans and close partnership with brand and business teams to stay aligned on project priorities and briefing of the creative team to drive impactful daily storytelling. A test-and-learn approach will underscore all work, and you will play an active role in supporting testing agendas.
- Lead team with omnichannel (O2O) marketing programs including but not limited to: coordinated digital/physical brand initiatives, community Giveback program, in-store experiences & events and membership opportunities.
- Provide strategic leadership to grow awareness and adoption of omnichannel services for consumers
- Drive innovation towards in-store and digital services
- Develop creative briefs to support business-building marketing strategies
- Pilot services to engage, serve and retain athletes*
- Lead all details of owned projects/initiatives including communication strategy, preparing and communicating briefs, running program overviews, work back schedules, creative approvals, project budget, distribution and recaps
WHO WILL YOU WORK WITH?
This work will be at the center of marketing innovation and idea incubation, working with multiple partners across the organization. To drive this O2O marketing offense, you will work cross-functionally with key partners across digital channels, stores, media, creative, data science, insights, planning, and brand marketing teams. You'll also partner closely with global as well as city teams. This is a team sport and will require consistent collaboration, partnership and agreement across the Nike matrix. In this role you will be a critical individual contributor, and report directly into the 365 Cross Channel Marketing Director.

Profile

WHAT YOU BRING
- BA/BS degree
- 5+ years' experience in consumer marketing, brand marketing, or related experience in marketing strategy, planning, and implementation, advertising, PR, and events execution.
- Expert understanding of digital marketing strategy and tactics across key channels including digital apps, email, .com experiences, paid media and social
- Excellent written and verbal communication skills, including presentations
- Outstanding task management across multiple work streams with attention to details
- Proficiency with MS Office, Keynote.
- Strong excel and data analysis skills
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