Performance Marketing Manager

Country :
USA
State :
New York
Town :
NEW YORK
Category :
Marketing
Contract type :
Permanent
Availability :
Full time

Company description

JBCStyle is the leading full-service recruiting agency with a focus on the Fashion, Beauty, Action Sports, Retail and Home industries.With over a decade of experience matching key brands with their ideal candidates, we are uniquely positioned to support our clients looking for top talent and or candidates looking to take the next step in their career(s).

Job description

Title: Performance Marketing Manager

Company: Emerging Swimwear Brand

Location: New York, NY

Responsibilities

• Manage day-to-day analysis, optimizations and bid management of marketing campaigns across all paid marketing channels (paid social, SEM, retargeting, etc). FACEBOOK is a high priority.

• Partner with Marketing Director to execute overall paid marketing strategy to create original and effective ad campaigns.

• Launch paid marketing efforts in international markets.

• Test creatives, bids, placements, landing pages, and audiences to scale campaigns efficiently.

• Explore and layer in new channels by testing and determining success metrics.

• Support key marketing campaign initiatives (e.g. campaign launches, partnerships, etc).

• Prepare regular reporting to share feedback on performance.

• Work alongside freelance designers and copywriters to develop and test new ad variations.

• Work with Marketing Director to forecast and plan forward-looking performance and budgets.

• Work with Digital Product Manager on landing pages and site optimization tools like Optimizely.



Requirements

• 3+ years of experience with paid marketing channels, most importantly Facebook and Instagram

• Experience with direct to consumer brands

• Detail oriented & gets a thrill out of optimizing and testing channels

• Understanding of best attribution practices

• Strong quantitative & analytical skills

• Savvy in Google Analytics and Excel