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Principal, Merchant Account Executive Personalization

Country : USA USA

State : New York

Town : New York

Category : Sales

Contract type : Permanent

Availability : Full time

Job description

About:
Macy's is proudly America's Department Store. For more than 160 years, Macy's has served generations at every stage of their lives. Our customers come to us for fashion, value and celebration.
Macy's Marketing delivers a healthy, profitable customer franchise that is growing through engagement and acquisition. Our team leads strategic initiatives such as personalization and monetization, as well as our Star Rewards Loyalty program.
Take the helm of one of the world's most beloved brands and help bring it to life for our customers. As part of our team, you'll own, guide, and direct marketing efforts, motivating our customers to strengthen their relationship with our brand. Constantly creating, innovating, and exploring the new, you'll drive customer engagement and loyalty while sparking excitement.
Job Overview:
The position is responsible for representing the Merchant priorities within cross functional groups called "pods", whose primary objective is.to nimbly test new marketing strategies and concepts in order to drive overall business. The Account Executive works across the Pods supporting test design from a merchandising/ product lens and ensures that the tests are aligned with merchandising teams' priorities and promotional calendars. They provide input on the appropriate products and content to include in tests. Ideal candidate has a collaborative mindset to help the Pods find solutions, seeks to remove barriers and has a "can do" mindset, approach
Key Accountabilities:
- Manage the products and brands featured in the tests and helps manage product inclusion with the promotional calendar and vendor contracts
- Provide strategic feedback and recommendations on test campaigns.
- Ensure that test results inform scalable strategies within marketing
- Coordinates with merchants to understand priorities and ensure that tests align with merchant goals
- Partners with Merchant Marketing to work through product, content, and new photo shoot needs for the tests
- Partners with tests leads to weigh in on the creative briefs, providing a perspective on available content
- Provides line of site to promotion events and partnerships
- Provides overall insight on test execution
- Work with Consumer Insights to ensure marketing strategies are aligned with customer segments and perceptions.
- Communicate results and impact to business as usual work to cross functional partners
- Special Assignments as required.
Skills Summary
Education/Experience
- Bachelor's Degree required. Marketing degree a high preference.
- Minimum 5+ years prior marketing experience
- Strong leadership skills
- Experience handling multiple channels, plans, or vehicles
- Understands the marketing landscape
Communication Skills
- Excellent communication skills
- Strong interpersonal and communication skills
- Ability to present marketing strategies to Senior Management
Mathematical Skills (if applicable)
- Strong negotiating skills
- Analytical reasoning skills
Reasoning Ability
- Ability to handle multiple projects and meet tight deadlines
Other Skills
- Ability to interact with all levels in the organization
- Ability to foster strong relationships with business partners
- Proficient in Excel, PowerPoint, and Word
- Ability to lead and develop a team
Work Hours
- Ability to work flexible schedule based on department and company needs.
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