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Product Line Manager, Footwear - Golf

Country : USA USA

State : California

County : San Diego County

Town : Carlsbad

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.
- Responsible for the PUMA Golf Footwear Product process from brief concept to handing over to marketing & retail team. Provide briefs which give clear product direction and information to development and design partners.
- Plan overall international product line that delivers statement product, but also builds in products with price point positioning that drive volume at target margins. Assist with mid and long term category road map to achieve given growth targets.
- Conduct overall industry analysis, market research, consumer research, and competitive analysis.
- Manage Global Footwear product marketing efforts through interaction with key marketing support personnel, including catalog, packaging, sell sheets, line lists, etc. Coordinate with International Marketing team to plan new product introduction.
- Ability to present footwear line to internal customers (sales, customer service, merchandising, etc) and external customers. Responsible for the presentations of the golf range, both internally to merchandising and sales, and externally to key retailers / partners.
- Work closely as member of PLM, Design, and Product Development team to bring technical sports products to market. Proactively manage progression of product line throughout each season. Enter product briefs and maintain product information within the Product Management Database (PAC).
- Develop and manage an effective working relationship between merchandising, sales, and marketing to effectively plan new product introductions.
- Work closely with Development team and take initiative in product testing to ensure timely completion of all tasks in accordance with the applicable development calendar (inline or product specific, e.g. advanced technological projects.)
- Preferably Bachelor's degree in Business or Marketing and 5+ years of product management experience. 2-3 years of golf industry experience a plus.
- International footwear product management experience with top tier international sports company beneficial. Marketing experience is a plus.
- Ability to use Microsoft Office Suite and Adobe Illustrator/Photoshop to update colorway & CADs
- Knowledge of international golf as well as technical consumer trends and market dynamics.
- Ability to convincingly present category knowledge using PowerPoint and spreadsheet software tools.
- Excellent presenting, communication and listening skills.
- Requires 10-20% global and domestic travel.

Job description

- Responsible for the PUMA Golf Footwear Product process from brief concept to handing over to marketing & retail team. Provide briefs which give clear product direction and information to development and design partners.
- Plan overall international product line that delivers statement product, but also builds in products with price point positioning that drive volume at target margins. Assist with mid and long term category road map to achieve given growth targets.
- Conduct overall industry analysis, market research, consumer research, and competitive analysis.
- Manage Global Footwear product marketing efforts through interaction with key marketing support personnel, including catalog, packaging, sell sheets, line lists, etc. Coordinate with International Marketing team to plan new product introduction.
- Ability to present footwear line to internal customers (sales, customer service, merchandising, etc) and external customers. Responsible for the presentations of the golf range, both internally to merchandising and sales, and externally to key retailers / partners.
- Work closely as member of PLM, Design, and Product Development team to bring technical sports products to market. Proactively manage progression of product line throughout each season. Enter product briefs and maintain product information within the Product Management Database (PAC).
- Develop and manage an effective working relationship between merchandising, sales, and marketing to effectively plan new product introductions.
- Work closely with Development team and take initiative in product testing to ensure timely completion of all tasks in accordance with the applicable development calendar (inline or product specific, e.g. advanced technological projects.)

Profile

- Preferably Bachelor's degree in Business or Marketing and 5+ years of product management experience. 2-3 years of golf industry experience a plus.
- International footwear product management experience with top tier international sports company beneficial. Marketing experience is a plus.
- Ability to use Microsoft Office Suite and Adobe Illustrator/Photoshop to update colorway & CADs
- Knowledge of international golf as well as technical consumer trends and market dynamics.
- Ability to convincingly present category knowledge using PowerPoint and spreadsheet software tools.
- Excellent presenting, communication and listening skills.
- Requires 10-20% global and domestic travel.

PRODUCT MANAGEMENTPRODUCT LINE MANAGER, FOOTWEAR - GOLFCarlsbad, California, United States of America
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.
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Print
Click here to print

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