New York, US
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Senior Brand Manager, Covergirl

Country : USA USA

State : New York

Town : New York

Category : Sales

Contract type : Permanent

Availability : Full time

Job description

The Senior Marketing Manager, Face and Business Planning will lead the development of robust go-to-market plans for the relevant business segments and sub-brands, working closely with Global Marketing, Trade Marketing, Local Brand Marketing and cross-functional partners to devise and deliver impactful and well-coordinated support programs that are executed with excellence. This individual will be the drive behind the success of new product launches, which he/she has overseen throughout the entire process.The Senior Marketing Manager, Face and Business Planning is versatile and knows his/her market, portfolio and consumers better than anyone else. He/she has strong analytical, leadership and communication skills and the ability to inspire and mobilize teams.
- Ongoing business analysis and reporting for the total Covergirl brand (in partnership with counterpart on brand responsible for Eye and Lip). Analyze and derive insights from sales trends, customer trends, and industry trends to recommend and/or make strategic choices and actions to drive the business. Maintain regular tracking of business results.
- P&L responsibility through ownership of the retail sales forecast and brand budget.
- Liase with Trade Marketing and Sales to maintain timely inputs to brand forecast as well as ongoing Risks & Opportunities assessment. Develop actions and strategies to mitigate gaps and overdrive opportunities.
- Formulate and execute national coupon promotion strategy.
- Forecast, manage and reconcile brand budgets, planning and prioritizing appropriate activities to support brand priorities and objectives.
- Lead monthly S&OP process for the total Covergirl brand (in partnership with counterpart on brand responsible for Eye and Lip), including retail sales forecast, A&CP and Risks & Opportunities updates.
- Create and maintain local activity grid, inclusive of innovation, media, promotions and events.LAUNCHING INNOVATION & SUPPORTING BASE BUSINESS
- Lead US innovation planning and launch execution for Face segment, collaborating with brand marketing peers and cross-functional partners to deliver with excellence brand initiatives that win in the market.
- Develop and execute marketing support initiatives to drive core base business products.
- Lead initiative sizing for innovation P&L with drive towards maximizing sales potential.
- Ensure new products are in line with US brand strategy, trends, and future needs shared by retailers and shoppers. Advocate back to global on needs and optimizations.
- Influence long-term global innovation pipeline by regularly communicating US commercial needs, including gaps, opportunities, executional mandatories, best-in-class examples, market trends, competitive insights and retailer needs.
- Create and maintain local innovation calendar.
- In partnership with Manager Social/Digital, develop fiscal year objectives, priorities and briefs for paid and earned media.
- In partnership with Manager Social/Digital, share timelines with our Global partners & track availability to ensure assets are received ahead of key deadlines, collate & share with the media agency.
- In partnership with Manager Social/Digital, work with internal PR / Influencer Marketing team and external agency partner on full year earned media strategy and plan. Assist in preparation for all PR materials needed for PR events and product launches.
- Work closely with Trade Marketing partners to optimize US Marketing strategy, translating retailer and trade needs into local strategy and advocating back to global.
- Participate in all key retailer line reviews and innovation meetings.
- Lead process for account exclusive innovation.
- Oversee direct report, with responsibility for day to day workload and long-term career development, setting him/her up for success on ongoing basis.
- Inspire and motivate direct report by example of leadership and support.


- 4-year Undergraduate Degree
- 7-10 years of Marketing and/or related experience
- MBA preferred
- Beauty experience very strongly preferred
Special skills required:
Culturally Aware - Plugged into what's trending, new and next and able to connect that awareness with business and planning strategiesStrategic - Planning, adaptation, relationships management, administration, facilitation, creativity, problem analysis, understanding timelines, cultural awareness, business intelligence, inspiration, collaboration, industry knowledgeBusiness - monitoring, product knowledge, multi-tasking, follow-through, analytical, quantitative, organizational, detail-oriented, time managementCreativity and Innovation - Creative problem solving and fresh ideas
Leadership and Personal- Motivating others, initiative, mentoring, communication, fashion and pop culture savvy, integrity, dependability, flexibility, tenacity, passion, positivity
Passion for Brands/Beauty - in-tune with the marketplace, seeks out new ideas and inspiration
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