Denton, TX, US
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Senior Creative Director of Integrated Campaigns

Country : USA USA

State : Texas

County : Denton County

Town : Denton

Category : Design

Contract type : Permanent

Availability : Full time

Company presentation

Nestled conveniently in North Texas in the vibrant city of Denton is the corporate headquarters of Sally Beauty Holdings, the world's largest wholesale and retail distributor of beauty supplies. We are inviting applications for our Sr. Director of Integrated Campaigns.
"At Sally Beauty Holdings, we find beauty in diversity. Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us."
The Creative Director is the primary defender and owner of the brand look, feel and voice. A Senior Creative Director spearheads the visual aspects of the SBH brands, campaigns and advertising. They manage creative teams for Sally and BSG Environmental branding and Store design for SBH. This role leads the efforts from conceptualizing to executing projects, brand initiatives and campaigns. As a Senior Creative Director, their responsibilities include strategic campaigns, brand development, setting goals and budgets, establishing guidelines, coordinating departments and partnership, delegating tasks to creative directors, photoshoot planning and execution, post production management, researching creative opportunities, liaising with internal partners, and developing strategies to optimize procedures. Furthermore, they must serve as a mentor to directors and junior staff, promoting and enforcing the company's policies and regulations.
This role requires Big ideas that simplify problems, execeptional communication skills, ALIGNMENT WITH YOUR MESSAGE AND MISSION, LARGE PROJECT MANAGEMENT, COMMITMENT TO THE CONSUMER JOURNEY, Strong talent developer, RESOURCEFULNESS, and Strong Vision. As well asa passion for our businesses, product and consumer.
Included responsibilities; development and delivery of the SBH brand, campaigns and design, omni development, execution and voice through all campaigns and omni touch points for acquisition and customer retention. This includes, but is not limited to, 3000+brick and mortar retail store design, SallyBeauty.com, social content, store design and physical story telling, development of our loyalty program, social media, email, direct mail, national advertising and CRM programs, and in all other digital, print and broadcast marketing materials. This leader must have experience working with C suite leaders and presenting brand direction to the broader organziation. This role requires a deep understanding of industry, category, market and consumer trends.
Creative Direction is a crucial role that drives the overall Creative process- It is the area where ideation, planning, strategy and delivery of the creative and strategic vision takes place.

Job description

Creative Direction is a crucial role that drives the overall Creative process- It is the area where ideation, planning, strategy and delivery of the creative and strategic vision takes place.
- Big idea development, pushes for excellence and can work cross functionally to affect change. Works at the strategic and operational levels, understanding how the "brand comes to life" and providing strategic guidance and coaching to accomplish the task. Can understand consumer data and adjust strategies to support. Contributes to and manages the development and execution of a wide variety of promotional and communications materials. Looks to continually raise the bar and "elevate the consumers experience" by staying informed of customer-centric trends and behaviors, streamlining processes, and planning improvements. Can successfully manage change while maintaining the brand position.
- Drives and oversees, evaluates and improves work of all internal creative teams to ensure that projects are on strategy, high quality, effective and technically correct. Leads, mentors, advises and oversees the entire creative team. Fosters creative talent among the team. Works closely with our partners to develop omni consumer centric strategies, effectively communicates key priorities and deliverables.
- Directs industry leading brand content, successfully collaborates with internal creative partners and external agencies. Assigns them work, provides them with creative direction, reviews work and integrates their concepts/work with internal concepts and work. Brings the team and partners along with the brand work for Sally and BSG.
- Partners with executive management and partners to ensure creative collaboration, project objectives and brand requirements are met. Leads and executes marketing initiatives while also working cross-functionally with the appropriate teams internally.
- Executes with a high degree of consistency, ensuring the omni-ideas talk to the consumer on a meaningful level, in sighting emotion and a behavior, sets clear team and brand goals, builds new concepts and contributes to business initiatives and special projects. Builds talent and celebrates the teams work and contributions.


- A strong design portfolio, Bachelor's Degree in Communication, Design, Writing, Advertising or related field/experience
- At least 10+ years of experience as a designer or copywriter
- At least 8+ years of experience leading campaigns and brand building a team effectively
- Experience in both mass, traditional, digital, social and e-commerce channels
- Develops campaigns and brand content within branding guidelines and stated objectives
- Strategic thinking ability and creative talent to generate breakthrough ideas. Data Driven Decision making. Consumer first mind set.
- Strong interpersonal and communication skills: highly collaborative and inspiring, with ability to build solid working partnerships across functional groups
- Masters' latest versions of Adobe Photoshop, Adobe Illustrator, InDesign, MAC OS,
- Experience in Adobe XD and AutoCad preferred
Competencies / Attributes Indicate relative "qualitative" or other important aspects that would enhance the ability to perform the job, i.e. detail oriented, customer focused, team player, etc.
- A passion for our businesses, product and consumer.
- Proven ability to lead, influence and work effectively with cross functional internal teams and external partners with a team first collaborative focus
- Strategic brand leader and ability to conceptualize brand editorial through which to tell our story and deliver on the desired result
- Exceptional presentation and verbal communication skills, comfortable in presenting to both large groups and senior executives and providing feedback to others in a productive and directive manner.
- Strong influencing and relationship management skills
- Data driven decisions and highly agile
- Budget development and management
- Strong multi-tasker and work efficiently under pressure
- Proficient in prioritizing work for a multifunctional team
- High Attention to detail, while also considering the big picture development and articulation
- Exhibits strength in working in group settings
- Must be able to produce high quality work consistently and on time
- Excellent written and verbal communication skills
We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!
At SBH, we remain committed to protecting the health and safety of all our customers and associates and maintain the following COVID-19 Precautions:
- Personal protective equipment provided or required
- Social distancing guidelines in place
- Sanitizing, disinfecting, or cleaning procedures in place
- Remote interview process
Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability.
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