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Senior Digital Analytics Analyst

Country : USA

State : Ohio

County : Franklin County

Town : REYNOLDSBURG

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

Position Summary

The analyst will mine a variety of data to influence digital strategies via analytic support for the digital loyalty program. This role is focused on insightful analysis and collaboration that informs decision making and strategy for the loyalty program.

Responsibilities

Develop proactive analyses from multiple data sources including the internal data warehouse, web analytics,
transactional data, and third-party loyalty app data
Create dashboards and reports for key business indicators
Analyze large customer data sets to identify deeper buyer behavioral insights and potential areas of growth and/or opportunity
Support a/b testing for the loyalty digital touchpoints, including data mining for testing ideas, audience selection, test setup and segmentation
Own the channel performance metrics via expertise in loyalty app tagging and subsequent measurement
Guide analytics strategy to measure incrementality and interaction of new initiatives/strategies

Qualifications/Skills

Detail-oriented, with demonstrated ability to manage multiple projects simultaneously
Self-motivated with ability to complete projects from request to presentation
Ability to make strategic recommendations based on analysis results to a non-analytics audience
Strong written and verbal communication skills to disseminate complex analysis into actionable insights
Ability to effectively prioritize, multi task and work under tight timelines
Bachelor's Degree required, preferably in a quantitative field

Profile

Knowledge of digital landscape
3+ years experience in advanced analysis of digital marketing programs, loyalty experience preferred
SAS and SQL programming skills
Experience in working with relational databases preferred (Teradata, Oracle)
Experience in MS Office Suite, including strong Excel skills
Familiarity with test design and execution

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.
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