Address
New York, New York, US
New York, New York, US
Senior Director, Digital Marketing
Category : Marketing
Contract type : Permanent
Availability : Full time
Company presentation
The Sr. Director, Digital Marketing will develop, recommend, and execute digital marketing programs and campaigns to drive sales, brand perception and overall customer interaction across a variety of devices and touch points. He/she will be responsible for planning, implementing and tracking digital marketing programs for aliceandolivia.com, including but not limited to search engine marketing, search engine optimization, affiliate marketing, re-targeting and email marketing.
Job description
Responsibilities:
- Define overall vision and strategies for performance marketing programs that drive traffic and sales for the online channel
- Analyze past program performance as well as industry trends to develop plans and recommendations for the optimal marketing mix
- Oversee the day to day execution and optimization of performance marketing channels including PPC, SEO, affiliates, email and retargeting
- Develop growth strategies for Alice + Olivia's mobile marketing program
- Partner with Creative for development of marketing collateral
- Propose and manage performance marketing budget by ensuring spending is being optimized across channels in order to attain revenue goals
- Develop and manage analytics in order to report on program results, both at the top-line and campaign levels, ensuring optimal ROI/ROAS against marketing budget and overall ecommerce revenue goals
- Oversee daily, weekly and monthly reporting, including key marketing performance indicators, tracking and testing data that is sent to key stakeholders
- Actively monitor performance across channels on a daily basis, ensuring campaigns are executed flawlessly and performance is in line with expectations
- Develop and manage overall email strategy and campaign execution
- Manage the email process workflow. This includes both developing and updating the email calendar, collaborating with the buying, merchandising and creative teams to ensure emails are focused on relevant trends or brand initiatives as well as setting up/QAing of email campaigns
- Oversee development and maintenance of transactional and triggered email programs
- Own the development and implementation of email testing, sharing results with internal partners to garner buy-in for future campaigns
- Assist the wholesale sales team on digital initiatives for key wholesale accounts
- Define overall vision and strategies for performance marketing programs that drive traffic and sales for the online channel
- Analyze past program performance as well as industry trends to develop plans and recommendations for the optimal marketing mix
- Oversee the day to day execution and optimization of performance marketing channels including PPC, SEO, affiliates, email and retargeting
- Develop growth strategies for Alice + Olivia's mobile marketing program
- Partner with Creative for development of marketing collateral
- Propose and manage performance marketing budget by ensuring spending is being optimized across channels in order to attain revenue goals
- Develop and manage analytics in order to report on program results, both at the top-line and campaign levels, ensuring optimal ROI/ROAS against marketing budget and overall ecommerce revenue goals
- Oversee daily, weekly and monthly reporting, including key marketing performance indicators, tracking and testing data that is sent to key stakeholders
- Actively monitor performance across channels on a daily basis, ensuring campaigns are executed flawlessly and performance is in line with expectations
- Develop and manage overall email strategy and campaign execution
- Manage the email process workflow. This includes both developing and updating the email calendar, collaborating with the buying, merchandising and creative teams to ensure emails are focused on relevant trends or brand initiatives as well as setting up/QAing of email campaigns
- Oversee development and maintenance of transactional and triggered email programs
- Own the development and implementation of email testing, sharing results with internal partners to garner buy-in for future campaigns
- Assist the wholesale sales team on digital initiatives for key wholesale accounts
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