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Senior Manager, Brand And Customer Engagement

Country : USA USA

State : Washington

County : King County

Town : Seattle

Category : Sales

Contract type : Permanent

Availability : Full time

Company presentation

We’re a fast-moving fashion company that empowers our people to be innovative, creative and always focused on providing the best service to our customers. The retail industry is rapidly changing, and we have interesting, complex problems to solve every day – from developing cutting-edge technology and opening new stores, to designing fresh, must-have fashion.

Whether you’re a genius engineer, a phenomenal salesperson or a supply chain guru, we invite you to bring your unique talents and join our team. We’ve been on the Fortune™ 100 Best Places to Work list for more than 20 years because we reward great work, promote from within and celebrate diversity.

Our values are the core of who we are. They inspire our employees, delight our customers and bring our business to life every day.

Job description

The Nordstrom Rack marketing team is looking for an experienced marketer to lead the brand engagement, focused on:
- Defining key messaging opportunities to drive measurable improvements in brand perception throughout the customer journey in both US and Canadian markets
- Working with cross-functional teams to execute brand campaigns throughout the year
- Support Rack customer growth and driving traffic through localized marketing efforts and new store openingsKey Responsibilities:
- Support the brand engagement team, driving large scale brand campaigns, messaging strategy and prioritization, and storytelling across channels
- Work closely with our internal media team and agency partners to define the right channels and tactics to deliver on brand campaign metrics and business goals
- Work closely with creative team and agency partners to provide guidance on business and messaging priorities throughout creative execution process
- Support team on localized marketing needs, driving specialized needs to increase store traffic and revenue growth in top stores/markets
- Work closely with cross-functional teams to execute on JWN-wide initiatives for Nordstrom Rack (e.g., loyalty, diversity, inclusion and belonging initiatives, corporate social responsibility)
- Supporting team to work cross-functionally with media, creative, store ops, and event teams to drive awareness of new Rack store openings and other local store marketing support

Profile

- 8+ years of marketing experience, with expertise in brand marketing
- Experience in managing teams required, along with a passion to grow and mentor early to mid-career professionals on the team
- Marketing experience in the retail industry or retail experience preferred (in-house or agency)
- Experience working with creative and media teams and/or agencies to
- Ability to build strong relationship with peers and senior leadership, and work in a matrixed environment
- Excellent oral and written communication skills, with the ability to create clear and compelling presentations to senior leadership
- Bachelor's degree in advertising, communications or marketing preferred
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