Portland, OR, US
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Senior Manager Business Intelligence - Yeezy

Country : USA USA

State : Oregon

County : Multnomah County

Town : Portland

Category : Sales

Contract type : Permanent

Availability : Full time

Job description

- Build and manage the business intelligence process, deliverables and community portal to support informed decision making with brand, market, consumer, customer and competitor intelligence.
- Consolidate all research on an internal portal with regular updates
- Liaison with brand marketing agencies and research firms
- Leverage and share insights across business units, global market research and org
- Improve tracking and management of research requirements and efforts
- Work closely with BU PMs and CtC on market specific sell-out focused channel and door allocation strategies that incorporates future consumer demand predictions and franchise health reporting
- Budget management and research decisions
- Help drive business decisions using business intelligence - embed the process, data and data driven decision making into the organization
- Critically analyze competitor, consumer, customer, market share and business data to deliver information and key insights to the organization
- Regular detailed deep dive analysis and reporting on franchise management health and recommendations on future volume/ rollout planning with CtC
- Pre/During/ and Post launch analysis and feedback- focusing on consumer engagement, demand, and volume available in market
- Develop, implement, and improve tools/applications to fulfil data, analytical, range planning, allocation, and financial needs.
- Provide analysis on a global as well as market/ country detailed level
- Prepare key intelligence presentations
- Present findings to key BU, brand, and market stakeholders
- Provide input into strategy, SBP process and key projects
- Work collaboratively with adidas consumer research networks
Key Relationships:
- Senior Leadership Team within BU
- Product Marketing
- Brand Comms
- DTC, Finance, Marketing, Sales, Global IT, Operations,
- Sales Directors (and Sales Management Team)
Purpose & Overall Relevance for the Organization:
- To directly influence and inform the BU strategy and vision by the creation, development and delivery of analytics, tools, insights, and presentations.
- Develop and implementation of tools for cross functional BU partners that focus on business planning and consumer/competitor analytical needs
- Lead analytics on business, competition, consumers and marketplace to inform sell-through and go to market strategies
- Effectively and efficiently provide data supported answers to business and consumer questions from stakeholders


- Strategic thinker with strong commercial and business acumen
- Advanced understanding of industry and consumer landscape, competition, and the resell market.
- Ability to understand key strategic and business concepts and translate into effective methods of communication
- High personal impact and communication skills both verbal and written
- Ability to navigate a matrix organization
- Ability to organize data, analyze information and draw powerful insights
- Complex problem solving- with the ability to create their own technical solutions
- Expert Mastery of MS Powerpoint and Excel. Familiarity with Photoshop a plus
- Fluent in written and spoken English is a must. Skills and abilities in other languages-plus.
Requisite Education and Experience / Minimum Qualifications:
- Minimum 8 years of strategy, business development, consulting and/or finance experience preferably in the sporting goods industry
- Bachelor's degree in Economics, Business Administration, Marketing, Statistics or Research
- Master's of Business Administration preferred
- Master's degree can be substituted for years of experience
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