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Senior Manager, Category Marketing

Country : USA

State : Wisconsin

County : Waukesha County

Town : Menomonee Falls

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

Our purpose as a company is to inspire and empower families to lead fulfilled lives–to let our customers know that the things that make their lives better are within their reach. That goes for our associates too. We want you to grow professionally and personally, so we offer empowerment and potential in an environment that makes you feel at home. We’re down to earth, but we’re up for the challenge. We’re friendly, but we’re focused. We work hard, but we have fun. Experience life at Kohl’s.

Job description

Plan and execute key marketing strategies necessary to drive category and brand specific businesses; act as primary point of contact and work as a business partner with assigned merchants.

- Act as primary communication liaison from Category and Brand Marketing Divisions to entire Marketing organization
- Lead Marketing relationship with key category partners: EVP, SVPs & VPs.
- Lead multi-category team initiatives as assigned
- Act as stand in/support for Director in key meetings where Director is unable to attend
- Establish a macro view of category business to ensure insightful recommendations/strategies are executed
- Develop strategies and lead executable plans to support seasonal Category and Brand Marketing Priorities
- Lead Marketing relationship with exclusive brand partners
- Establish and maintain partnerships with In-Store Marketing Team, MP, Merchants and Vendor partners as necessary to set strategy for in-store departmental graphics
- Lead Marketing relationship and provide strategic point of view in marketing-related vendor meetings
- Establish best practices for Category and Brand Marketing Team work product to ensure consistency throughout the entire team
- Work as key Category and Brand Marketing partner in all marketing channels.
- Manage budgets/co-op dollars in excess of $1,000,000/year. Secure funding support for projects that go beyond planned budget
- Manages direct reports, systems and projects to achieve unit goals in accordance with Company policies and practices
- Provides leadership by exhibiting influence and expertise, thus affecting the results of the operating area
- Creates an effective work environment by developing a common vision, setting clear objectives, expecting teamwork, recognizing outstanding performance and maintaining open communications
- Develops staff through coaching, providing performance feedback, providing effective performance assessments and establishing performance and development plansADDENDUM

- Category complexity based on the following criteria - size of business, scope of work, number of classifications/sub categories, overall volume of work, business complexity, vendor complexity (including number of, Co-Op management, and potential market travel), participation in and volume of annual marketing events


- Bachelor's degree
- Experience in managing direct reports
- Effective verbal and written communication skills
- Ability to work as part of a team and interact effectively with others
- 5 - 6+ years of Marketing of related experience
- Prefer experience in retail marketing
- Experience in managing and reconciling financials
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