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Senior Manager, Email & Mobile Marketing

Country : USA USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

For over a century, Neiman Marcus Group has served the unique needs of our discerning customers by staying true to the principles of our founders: to be the premier omni-channel retailer of luxury and fashion merchandise dedicated to providing superior service and a distinctive shopping experience in our stores and on our websites. Neiman Marcus Group is comprised of the Specialty Retail Stores division, which includes Neiman Marcus and Bergdorf Goodman, and our international brand, mytheresa.com. Our portfolio of brands offers the finest luxury and fashion apparel, accessories, jewelry, beauty, and home décor. The Company operates more than 40 Neiman Marcus full-line stores in the most affluent markets across the United States, including U.S. gateway cities that draw an international clientele. In addition, we operate 2 Bergdorf Goodman stores in landmark locations on Fifth Avenue in New York City. We also operate more than 40 Last Call by Neiman Marcus off-price stores that cater to a value oriented, yet fashion minded customer. Our upscale eCommerce and direct-to-consumer division includes NeimanMarcus.com, BergdorfGoodman.com Horchow.com, LastCall.com, and CUSP.com. Every day each of our 15,000 NMG associates works towards the goal of enabling our customer to shop any of our brands "anytime, anywhere, and on any device." Whether the merchandise we sell, the customer service we offer, or our investments in technology, everything we do is to enhance the customer experience across all channels and brands.

Job description

Who we are looking for
- 6-8 years of experience in email marketing for an email agency or in house
- Experience with Responsys, Bluecore, Braze, Shoprunner, Singular, Epsilon, Urban Airship Cheetahmail and/or other Email and Mobile Marketing platforms
- Excellent organizational skills, attention to detail, ability to multitask, ability to lead teams to meet deadlines, and prioritize
- Experience with A/B test design and analysis and pulling reporting via Adobe and ESP platforms
- Extremely organized project management skills, comfortable leading technical email trigger and mobile app tracking set up
- Strong leadership and management experience
- Deep understanding of mobile app tracking setup, ability to lead technical execution across teams
- Ability to uplevel and clearly communicate strategies while at the same time able to execute campaigns at the tactical level
- Strong partnership skills to coordinate with Dev, agency and Analytics teams
- Strong desire and curiosity to learn, continuously improve and expand skills
- Passion for driving customer loyalty and the email and mobile marketing landscape, proactively monitoring competition and trends to bring new ideas to Bergdorf Goodman
- Exceptional proactive project management and organization skills, with a keen eye for detail
- Excellent communication and interpersonal skills
- Strong analytical skills, understanding of tangible KPIs to meet goals and familiarity with Omniture and Tableau
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