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Senior Manager, Employer Brand Marketing

Country : USA USA

State : New York

Town : New York

Category : Marketing

Contract type : Permanent

Availability : Full time

Company presentation

Our past is full of iconic moments — but our future is going to spark many more. Our brands — Gap, Banana Republic, Old Navy, Athleta, INTERMIX and Hill City — have dressed people from all walks of life and all kinds of families, all over the world, for every occasion for more than 50 years.

But we’re more than the clothes that we make. We know that business can and should be a force for good, and it’s why we work hard to make product that makes people feel good, inside and out. It’s why we’re committed to giving back to the communities where we live and work. If you're one of the super-talented who thrive on change, aren't afraid to take risks and love to make a difference, come grow with us.

Job description

About the RoleIn this role, you will build and develop innovative internal and external content strategies to support the company's long-range plan. You will collaborate with internal and external partners to plan, develop, implement, and evaluate strategic communications. You will develop a deep understanding of the business and leverage your understanding of industry trends to shape stories that convey the company's priorities, values, and market position.What You'll Do
- Partner with the business to build a narrative that communicates our company's business objectives, culture, and values to our employees, prospective employees, shareholders, and customers
- Design, edit, and oversee the distribution of internal and external communication materials, including program communications, presentations, FAQs and fact sheets, press materials, speeches, articles, and social content
- Provide guidance and support to executive management for internal and external meetings
- Evaluate fit with target audience to ensure comprehension Implement metrics to evaluate effectiveness of communication plan delivery
- Develop standards and guidelines for style and content
- Build cross functional partnerships and consensus
- Influence strategy for area/teamWho You Are
- Ability to drive cultural and/or change initiatives, and position a brand/company as a great place to work
- Creative, innovative, and curious; ability to move from concept to ideation to execution; strong bias for action
- Ability to prioritize, multitask, and oversee multiple concurrent projects and workstreams with various business partners
- Excellent written, verbal and advisory skills, including speechwriting experience; proven track record of delivering exceptional written work
- Ability to assess relatively complex situations and analyze data to make judgments and recommend solutions
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