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Senior Manager, Global CRM

Country : USA

State : New York

Town : New York

Category : Sales

Contract type : Permanent

Availability : Full time

Job description

- Drive the global strategy, execution, and performance of Kiehl's customer engagement efforts across loyalty, email, web, mobile and retail stores including customer activation, and retention.
- Support the roll out of the Kiehl's loyalty program around the world
- Integrate CRM strategies into existing marketing and digital workflows
- Responsible for managing consumer data insights and executing actionable brand plans that drive direct to consumer business results
- Develop a global CRM dashboard
- Work directly with CRM leads in top markets to support their CRM initiatives. Guide them in planning and execution while ensuring consistent Brand presentation
- Support the roll out and evolution of Kiehl's retail clientelling technology
- Support the development of a customer Life Time Value model and track performance against CRM KPIs
- Have a working knowledge of CRM direct to consumer multi-channel execution
- Have a working knowledge of CRM platforms, including CRM databases, Customer Data Platforms, marketing automation, and personalization technology.
- Analyze customer paths and provide trigger communications strategies
- Support other e-commerce and digital projects and functions that are related to customer engagement and CRM
Sr. Manager, Global CRM

The Kiehl's global team is looking for a motivated, self-driven Senior Manager of CRM who will support the development, rollout and management of CRM strategies. The candidate will thrive in a fast-paced, marketing and digital-focused environment and will not be afraid to be creative, think outside of the box, and bring new ideas to the team. The position reports into a digital structure that also supports global e-commerce and digital experiences in Kiehl's stores.

Profile

- A bachelor's degree is required, preferably in Business, Marketing, or related disciplines.
- 5+ years of experience in loyalty marketing, omni-channel marketing, direct marketing, database marketing, lifecycle marketing, and/or CRM marketing, preferably in an omni-channel environment
Skills:
- Experience using CRM/engagement marketing technology to drive business results, including CRM databases, ESPs, mobile push notification providers, text messaging, as well as web and in-app personalization tools
- Knowledge of loyalty program best-practice and experience building, supporting, analyzing and evolving branded consumer loyalty programs.
- Knowledge of customer segmentation techniques, persona development, and lifecycle management
- Proficient in data analyses and using metrics to drive business results. Experience with marketing analytics and analytics tools such as Power BI, Tableau, Google Analytics, Excel, and relational databases
- Proven track record in delivering value and measuring how CRM is contributing to business goals
- Excellent creativity, sense of visual design, and ability to produce copy that is engaging and on Brand
- Ability to continuously learn and adopt new customer engagement strategies and technologies such as email, mobile apps, loyalty programs, gamification, etc.)
- Team player with ability to partner across functions and organizational levels
- Strong verbal and written communicator with ability to lead presentations
- Detail oriented, analytical, resourceful and a creative problem solver
- Strong cultural sensitivityIf you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email USApplicationAccommodation@support.lorealusa.com. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.
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