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Senior Manager, Global Digital Marketing, Dockers

Country : USA

State : California

County : San Francisco County

Town : San Francisco

Category : Marketing

Contract type : Permanent

Availability : Full time

Job description

The Senior Manager of Global Digital Marketing will be a key member of the Dockers digital team, leading digital marketing efforts globally for the Dockers brand. This individual will focus on demand generation activities that bring targeted consumers to our sites and will work closely with the broader Digital and Brand marketing teams to bring the best expression of Dockers to life across digital channels. With a broad purview across paid and owned media and across all geographies, in a small, growth-centric organization, this job is ideal for an analytical, strategic and collaborative individual who is excited to drive decision making that will step change our digital business.
About the Job:
- Lead a global digital marketing team with purview across paid and owned media channels
- Allocate ad spend (a seven-digital advertising budget) across digital channels in key geographies, analyzing and modifying on an ongoing basis to optimize spend
- Improve return on advertising spend through optimization of marketing activities within key channels
- Optimize digital marketing budget to maximize cost per acquisition (CPA) and efficiently scale new customers
- Leverage first- and third-party data to drive personalized and relevant marketing approaches
- Oversee site marketing / SEO and email strategy
- Work closely with our Brand marketing team to ensure that the Dockers brand expression comes to life in our overarching digital marketing strategy
- Work closely with 3rd parties to execute the paid marketing strategy and for consultation on both the paid and owned media strategies
- Stay on top of new trends and test new channels for viability


- 6+ years of experience in digital marketing, preferably in consumer retail/ecommerce environment
- 3+ years of hands-on experience in managing paid advertising channels
- Experience across site marketing, search engine optimization (SEO), and email marketing
- Excellent quantitative and analytics skills, with familiarity in leveraging first and third-party data to drive consumer learnings and overall spend effectiveness
- Strong decision-making skills and ability to do so with agility and a 'test and learn' mentality
- Strong collaboration skills and experience partnering across agencies, channel partners and internal teams
- Knowledge of data management platforms, ad-tech, analytics solutions and attribution methodologies
- Prior experience working across the Americas and Europe nice to have (but not a must)
- Bachelor's Degree in marketing, business, economics or equivalent quantitative discipline
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